From Ali Zandi to Josh E to Rick Schwartz, it’s alway interesting and entertaining to watch industry vets do their thing — especially when the topic is hand registering domains.
It’s been almost a year since Ali Zandi went on a spree hand registering nearly 4,600 .com domains via a FastHost.com promotion.
And ole’ Josh from DSAD.com is a regular hand-reg domain type of guy that’s always down for a bulk hand-reg and quick-flip domain challenge.
As for Rick Schwartz (Domain King), he was interviewed nearly 4 years ago via DomainSherpa.com about his thought process when hand-regging domains.
I distinctly remember this DomainSherpa interview — born from a DomainSherpa Challenge requesting Sherpas put their domain prowess on display hand-regging undervalued domains.
At the time, I didn’t know what to make of Rick hand-regging domains for nearly 8 hours spread across 2-3 days.
From .info to .me to .biz to .us to .com, Schwartz manually hand-regged 390 domains containing “led”, “sensors” and “custom made” keywords.
Nevertheless, about 20 minutes into the interview, Rick explains how he arrived at selecting the “custom made” keyword and used a phonebook to identify high-end or high-margin industry keywords.
Now years later, many have likely forgotten this interview, yet I was reminded of Rick’s interview when I stumbled upon a recent post referring to “custom-made” domain portfolio being dropped short of its 5-year anniversary.
So, if your like me, then you’re likely wondering how did Rick’s portfolio investment of hand-regged “custom made” domains turn out, right? 🤔
For starters, the “custom made” keyword is trending in Google well above 75 for nearly the last 5 years. But that’s only the keyword itself without additional service keywords prepended or appended. 😉
However, 190 “custom made” domains registered by Schwartz have been dropped with likely more to come. We’ll have to wait and see.
For now, that’s nearly 50% of the original 390 domains hand-regged (see full list below), likely having paid $3000-$3500 as original investment cost (best guess at $9 per domain — Schwartz didn’t reveal his pricing during interview, but my guess is he receives a better rate).
That said, the dropping of the 190 “custom made” domain portfolio after 4 years totals somewhere in the neighborhood of $4500-$5000, excluding the original investment.
To be fair to Schwartz, as he states near the 40 minute mark in the interview, he wasn’t after the best of the best when executing this exercise.
Per Schwartz, he was after domains that he valued and priced to be nearly $1000 per domain — although stating it’s not worth his time to mine and sell such domains.
So, based on the aforementioned cost outlay at best guess, Schwartz likely only needs to have sold at least 9-10 domains at $1000 each (highly possible for someone of his pedigree) to recoup original investment.
As a side note, this DOES NOT include parking revenue as he refers to and mentions tracking tracking traffic via the interview — likely not much traffic since hand-regged domains. Again, one is left guessing in the dark.
But more importantly, it’s not known with great certainty whether or not Schwartz has recouped his original investment from this bulk registration exercise, or if he ever will.
However, he did state he DOES NOT recommend new domain investors follow his strategy and tactics as discussed in the interview.
That said, it’s safe for most domain investors, especially new domain investors, to question whether it’s most beneficial to spread their investment across hundreds or thousands of domains, or simply focus their effort and money towards identifying 1-5 valuable or undervalued domains.
For a $7500 to $8500 investment, one should certainly be able to find one or more domains to provide a reasonable 10-15% return (at minimum) over the same amount of time, right?
In closing, what has been your experience with hand registering domains in bulk and turning a profit?