We received an email today that the domain Furniture.co.uk has been purchased for $700,000. The note came from the buyer Graham Haynes. According to Graham his company was the buyer of Purple.co.uk and BedroomFurniture.co.uk as well.
A quote from the buyer:
It has always been my strong belief that large businesses do not understand the value of keyword domains and therefore I decided to build the value in the name in a way they get, sales and profit.
Currently we sell yearly $7,000,000 of furniture through BedroomFurniture.co.uk from a standing start in 2012 with only the domain name and no prior business or knowledge in this sector.
We paid $60,000 for the name (what is it worth now?). Many at the time said we over paid for BedroomFurniture.co.uk but thats not to understand the decision process made by potential customers when they search for such items such as Wardrobes, Chest of Drawers, Bedside Tables, and Beds.
We also own AntiqueFurniture.com that we will use to sell high end European Antique furniture to China and USA, again giving us instant authority with only the investment in the name which was $90,000.
The transaction was handled by Sedo. Currently the domain is forwarding to BedroomFurniture.co.uk.