Adweek published an article about an airline that was trying to reach millenials, They decided to use a .WS in the campaign and make the url entirely out of Emojis.
From the article:
Norwegian Airlines decided its target millennial audience was probably up to the challenge, though, so earlier this week it partnered with several Danish influencers on Instagram to spread the cryptic URL shown above.
Coca-Cola used a similar approach recently with its ad campaign featuring URLs made of one emoji each. Those ads also used Samoa’s .ws domain, one of the few that allows emojis (for reasons you discover in depth in this Washington Post explainer).
Read the full article on Adweek