The new gTLD .Sucks has been in the news for a few months since announcing its pricing plan which place a suggested retail price of up to $2,499 for trademark holders.
ICANN claimed .sucks domains were being sold to trademark owners in a “predatory” manner, and took the unprecedented step of asking the Federal Trade Commission (FTC) if it was legal.
This week the FTC answered and told the ICANN, if you break it you buy it, basically telling ICANN you created the mess and we warned you ahead of time and ignored our advice so, you own it.
The Sunrise period for .sucks was set to end yesterday but got extended for a few weeks once the FTC letter was published and it seems clear that the FTC will not be taking any action otherr than to ridicule ICANN
Many trademark owners that may have been sitting on the sidelines waiting for government intervention will probably jump into Sunrise now.
The question now becomes how many domain name registrations will .sucks wind up with when the newly extended Sunrise period ends.
The current record for the number of Sunrise domain registrations are for .porn and .adult which had some 4,000 registrations each.
However the registration fee for trademark holders in Sunrise in .porn and .adult were substantially less than Sunrise for .sucks which has a suggested retail range from $250-$2,499.
While the .Sucks registry has released some information regarding Sunrise registrations they have not released any numbers.
Our poll on the right is now opened and you can choice from the following choices to place your prediction
If you want bragging rights you can also put your prediction in the comment section.
John Berryhill says
Prediction: net cost will be less than the tab paid to lawyers and lobbyists to ineffectively argue against it.
By an order of magnitude.
Under 500 legitimate end user regs.
Gtlds, as a class, .Suck
Ah yes. So no .com, .net., .org, ….. etc for you then!
Enough to cover the application fee .sucks cost to set up and to make .rich the poor man’s cousin.
If these companies and individuals had simply ignored it, they would have been far better off.
So Microsoft goes and registers Microsoft.sucks, so what will they do when seriously microsoft.sucks and wouldiliethatmicrosoft.sucks…not to mention any extension can have sucks incorporated into the left side.
Seriously, anyone protecting their name in .sucks just painted a massive target on their backs.
I see no benefit to buying any of the new gtlds. They all seem really stupid to me. Gtld.sucks?
Michael Berkens says
under 500 is already a losing bet
I’m not predicting but I strongly believe it should be under 500.
I feel like there are less than 500 legitimate registrations of all of the new gtlds added together, let alone .sucks.