If you happen to be wandering in New York’s Time Square be sure to check out the highest sign which is available for rent, they are using a .TV domain name to promote it:
(thanks to Stu Maloff for the picture of the sign)
The LED sign which bills its self as Top of The Square official site is 7TS.tv which stand for the property’s address of 7 Times Square.
Here is what the site says about the sign:
“”The 7TS sign is positioned behind the famous Times Square Ball Drop and is viewed by an estimated 1 billion viewers worldwide on New Year’s Eve alone. ”
“Become a part of a New York Tradition.”
For the record the company does not own the domain name 7TS.com which is available for sale and seem perfectly happy giving the .TV domain exposure to millions of people a week.