Another new gTLD application has been withdrawn and now reflected on ICANN’s site, this one is the first IDN application to be withdrawn
The application for 盛貿飯店 (“tradershotels” in traditional Chinese) filed by Shangri‐La International Hotel Management Limited has been withdrawn just as the first initial evaluations for the new gTLD’s were issued by ICANN today, starting with IDN’s.
This application which had a priority number of 73 becomes the 31st new gTLD application to be withdrawn.
This application, like the vast majority of all withdrawn applications, was a .Brand application.
Here is how the applicant described the use of the new gTLD in its application:
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .盛貿飯店 gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.
The new .盛貿飯店 gTLD (“tradershotels” in traditional Chinese) will operate as a restricted registry, in which Shangri-La International Hotel Management Limited (Shangri-La International) can create and control domain spaces within .盛貿飯店 that promote its Traders Hotels brand. In this regard, the .盛貿飯店 will be used by Shangri-La International to provide information, services and resources regarding Traders Hotels to consumers in a way that promotes trust, confidence and convenience. The .盛貿飯店 gTLD will provide an authoritative internet space for Shangri-La International, its affiliates and partners that are associated with the Traders Hotels brand. Second and third level domains can then be utilised for localised booking services and for communication and marketing purposes, with internet users assured of brand authenticity.”