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TheDomains.com

Marchex Gets Hit With UDRP From P&G On The Domain Swash.com

November 6, 2012 by Michael Berkens

Protector & Gamble just filed a UDRP on the domain name Swash.com which is owned by Marchex, Inc. (MCHX).

The domain Swash.com has an original registration date of 2000.

I found a trademark by P&G on the term Swash one dated in 2007 and one dated 2011 but there are 5 other live trademarks in the USPTO for the term Swash many which pre-date P&G’s including by:

Arion International B.V. Limited Liability Company

Brondell, Inc

Harry Major Machine & Tool Company

CAMP SCANDINAVIA AB CORPORATION SWEDEN

The number of company’s that have a Trademark on the term just in the USPTO proves the generic nature of the term.

There are also several entries for the term Swash in Wikipedia.org, here and here

The domain goes to a parked page but a very general one.

Looks like a case of over reaching to me and hope Marchex gets a Reverse Domain Name Hijacking finding.

 

Filed Under: UDRP

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Aladin says

    November 6, 2012 at 10:34 pm

    Lauren Conrad is very influential and popular among the 18-24 demo.
    She is the ideal representative to adopt the .mobi extension.
    Very glad to see this marriage of .mobi and Ms.Conrad.
    http://www.isitdownjustforme.com

  2. Domo Sapiens says

    November 7, 2012 at 8:16 am

    Mike:
    “The domain Swash.com has an original registration date of 2000.”

    Is that the last date on file the registrant changed?

    for WIPO purposes isn’t the important date?

    Best.

    Domo

  3. John Berryhill says

    March 9, 2013 at 9:33 am

    I don’t know the longest pending UDRP case, but this one is definitely getting up there.

  4. Gordo Granudo says

    March 9, 2013 at 4:46 pm

    Any idea why its taking so long to resolve?

  5. John Berryhill says

    March 11, 2013 at 9:36 am

    @Gordo

    “Any idea why its taking so long to resolve?”

    Yes, the panel had a hard time believing that P&G lied about several things in the complaint, and gave them a second chance to explain themselves – which P&G did poorly. So, the panel is stuck with having to figure out what to do when a prominent brand owner attempts to reverse hijack a domain name.

  6. Domo Sapiens says

    March 11, 2013 at 3:06 pm

    Congrats to J.B and Mchx

    8. Decision
    For the foregoing reasons, the Complaint is denied. The Panel also makes a finding of reverse domain
    name hijacking against the Complainant

    (per domainnamewire PDF)


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