We had a chance to chat with Charlie Hilton-Petrou who changed the domain name of his site from a .com to a .Co domain last week.
There were plenty of comments to the previous post, many quite negative of the move so Mr. Petrou wanted to explain his move:
“”Firstly, I want to state that our company is not a large corporation, nor even a medium sized one.”
“I would understand the criticism that we received in your previous post’s comments about us if we were, but we aren’t.”
“It is a company ran fully by 3 people in their early twenties. We do not have the budget to bid for high value .com domains and we have a good alternative: http://urbantimes.co
“”We built our business on a fairly weak .com domain, so we are fully aware of the pitfalls and have more experience working with this than most critics out there do. (You try spelling the-u-r-b-n-dot-com over the phone!) We are fully capable of doing so on what we consider a better suited domain for us – even so, our previous links will all redirect to our new home anyway. ”
“Traffic to our site is predominantly from social media through flow, accounting for around 80% or more of our daily page views, so we are not worried about losing too much traffic as one would in other cases.”
“Certainly it has been a consideration but we feel, through our partnership with .CO that we can create a mainstream extension out of .co, especially given that the community of .co users is growing stronger every day.”
“We realized early on that our domain – theurbn.com , was weak and did not fully reflect our name ‘Urban Times’.
“That said, we still managed to garner 300,000 page views a month and 700+ author users on our site.”
“This is not a decision we have taken on a whim and we have read a great deal of content that states that businesses should not be built on .co. That said, the positive case studies (startupbritain.co, tech.co, t.co, etc) are often disregarded as luck. ”
“Well, we are sure with our sound marketing skills, strong social media following and a bit of luck, we will be one of these success stories.”
“”One of the SEO experts at .CO ran an entire SEO analysis of our site for us and patched all of the holes that we had – just an example of how brilliant it is to work with .CO as a partner. They run their business exceptionally well. ”
“Our page rank and Alexa will drop temporarily but will return fast enough. ”
As stated previously, our page views are not dependent on search traffic and with a full audit from .CO, we are in a better position to make search engine traffic a key priority when we climb back.”
“It is natural to be critical of something new, it is also easy to be critical of change, but it is quite fundamentally obvious that .co is a convenient option and one that has allowed small companies such as ours to build big brands and get a domain that really suits.”
We were also attracted to the shortness of the domain – It’s punchy. It sounds like ‘company’.
My co-founder once said “if Steve Jobs had the choice of choosing the ultimate TLD for all websites at the beginning of the internet, he would have picked .co over .com