Frank Schilling one of the largest private domain name portfolio owners in the world through Name Administration, is getting into the new gTLD space, as a registry, making application for some new gTLD’s and today officially launched his new gTLD company called Uniregistry
“We are building the next wave of destinations for businesses to exist on the Internet.”
“What happens when you take a team of experts, at the top of the naming industry, and unite them behind a single, high-minded purpose? You get the most service-based and holistic approach to registry operations that the industry has ever seen – something we call “Uniregistry.”
Nothing is more important to us than the ongoing, long-term success of our namespaces, and the registrants we serve. Uniregistry has the rare combination of experience, infrastructure, and unwavering commitment required to make it happen.”
Uniregistry is dedicated to supporting the prosperity of our registrants through the responsible and proficient stewardship of the Internet’s best top-level domain alternatives.
We imagine an intuitive and reliable experience across the Internet for both site users and site creators; equal access to unique, meaningful domain names; and world-class infrastructure for all businesses and individuals.
- Liberty & Fairness – A transparent, egalitarian society in which opportunities are endless and equally available to all registrants.
- Responsible Stewardship – Everything we do is for the present and future good of the Internet, the naming industry, and our registrants.
- Technical Excellence – Providing unmatched reliability and security of infrastructure to our customers.
- Ease & Simplicity – The endless, unyielding pursuit of simpler, more seamless user experiences and product implementations.
“Through our own successful ventures in the second-level domain space, and our rich history of service to registrants, we have a unique perspective on what it takes to succeed in Internet naming. We have channelled those learnings into our core offering and promise of service:
- Uncompromised, high technical standards for reliability and security, including ongoing research and enhancements to our critical infrastructure
- Transparency and neutrality in all policies and processes, including freedom to operate without micromanagement from the registry administrator
- Stable and predictable service, always centered around the needs of registrants, but governed by a strong and even-handed rule of law
- Egalitarian, fair pricing practices and a not-for-profit sunrise period.””
“Uniregistry’s infrastructure is designed and maintained by Internet Systems Consortium (ISC), the world’s preeminent expert in implementation and operation of the Domain Name System. ISC is one of the few organizations entrusted to provide essential Internet infrastructure, including the Internet’s highly-trafficked F-Root server, which is responsible for approximately 25% of the Internet’s root traffic.”
For now Uniregistry is NOT releasing the new gTLD strings it has applied for, or how many.
I reached out to Frank to ask him if he wanted to out himself on the strings he applied for and he respectfully declined saying he is waiting until the Big Reveal on June 13th.
On the new gTLD’s they applied for Uniregistry says:
“We strongly believe in the gTLDs we have chosen and are 100% committed to their long-term success.”
“These new names look better, sound better, and represent a big opportunity for brands to market themselves on the Internet in a different way.”
Uniregistry’s collection of gTLDs was carefully selected by our founders based on their decades of success on the Internet, and in the second-level domain space.”
“We know there is a market for our top-level domain names.”
“We want to make these names available to anyone interested, backed by a reliable infrastructure and a delightful user experience.”
Here is a picture of the Uniregistry Team from its site:
You will recognize Frank Schilling, Vern Jurovich and John Berryhill, Esq. who are all on the team.
Frank recently said he can image a world of 400,000 new gTLD’s and obviously he is making a move into the right of the dot space.
I’m really curious as to what the extensions are going to be.
Somehow I think Frank is going to have applied fort brilliant yet unusually extensions.
I have a feeling he will be the sole applicant for at least one of these extensions.
We wish Frank, Vern, John and the rest of the team all the success in the world and we will be watching the Big Reveal to see what extensions Uniregistry applied for.