TechCrunch.com covered the story today over the what seems to be an upcoming battle between PinWheel.com and Pinweel.com
What makes this story really interesting is that the co-founder of the correctly spelled PinWheel.com, Caterina Fake was the co-founder of the incorrectly spelled Web 2.0 type of domain, Flickr.com (missing the “e”).
According to reports Flickr.com tried to buy Flicker.com, but at the time the owner wouldn’t sell, so they went with Flickr.com instead.
After Yahoo bought Flickr.com we questioned why Yahoo didn’t go ahead and just buy Flicker.com which at the time was getting a lot of traffic.
Now as TechCrunch.com wrote today, the owner of the incorrectly spelled version of PinWheel, PinHeel.com is threatening to sue the owner of the correctly spelled PinWheel.com for Trademark infringement.
Pinweel.com told TechCrunch:
“The intended use of the name “Pinwheel” by Caterina Fake’s new company would be a clear infringement of our prior established rights in the trademark “Pinweel”.
“We’ve sent notification of this fact to Ms. Fake and asked that she cease any further or intended use of the name “Pinwheel” in order to avoid further enforcement measures on our part.”
“Pinweel elaborated, “We didn’t think it was necessary for us to spend a lot of money to purchase Pinwheel.com because we were really confident that we could successfully establish ‘Pinweel’, without the ‘h’, as a memorable brand that’s known for being the best way to share photos.”
Of course as the Flickr.com found out in their case the “e” was worth more than the $600K they offered for Flicker.com which the owner of Flicker.com turned down.
Yahoo finally wound up acquiring the domain name Flicker for an undisclosed sum.
Ironically Flickr.com wound up chasing and suing the correctly spelled version and now its Co-founder maybe on the receiving end of a suit now against the owner of the Typo of another photo sharing site.