This sale follows HuntingMoon sale of Eric Borgos’ adult domain portfolio for $1.3 Million.
Lets point out right away that PornStar.com is an operating site not just a domain and the sale included all content, affiliates and members.
The sale transaction started in 2010 and after a year and a half of payments, the buyer is now taking possession of all of the assets and plan to redevelop the site according to Evan Horowitz, CEO of Hunting Moon.
Some other interesting facts Evan shared with us is that he along with this partner Michael from HuntingMoon, originally bought pornstar.com from L & H Apparel/Pornstar Clothing Company in 1999.
Evan and Michael sold the domain direct to Mallcom for the second pornstar.com transaction a few years later — and, then brokered the name via HuntingMoon for a third transaction on the same domain!
HuntingMoon’s founders have handled over $2.5M related to this domain.
A second interesting tidbit about this sale is the fact that the lead was generated via HuntingMoon’s partnership with the GFY.com community. Not long after the partnership was forged, did the sale happen. Any question marks about whether the adult community would continue to buy top web properties, during a reported contraction of the adult site market, were erased with this sale right off the bat in August of 2010.
A third factoid that is of note, is that the domain was sourced by David at HuntingMoon within a few short weeks of his hiring. So, a new member of the team brought in a $1.5M sale during his ramp-up period of his employment contract.
HuntingMoon.com ongoing AVN Internext Adult Domain Auction featuring hundreds of adult domain names is taking place thru February 9.