The study commissioned by AusRegistry and the .au Domain Administration (auDA), is the first of its kind to assesses the true extent of the .au domain’s influence on the Australian economy.
“The key finding from the report was that the .au domain name space contributed $475 million to the Australian economy in 2011.”
“More than 4300 full-time jobs were connected to it.”
“$269 million of that, or 57 per cent, was connected to registration and hosting of .au domains, with services such as web design and infrastructure provision also contributing.”
“The Internet has clearly become the starting point for consumer research and purchasing decisions,” Deloitte Access economics director, Ric Simes, said.
“The contribution to the Australian economy of the industry administering .au is significant, particularly in terms of employment, and this will continue to grow with the ongoing shift to e-commerce.”
Despite the attraction of the cheaper and more accessible .com domain, the .au domain has experienced exponential growth in the number of registrations over the last decade, reaching a total of 2.3 million in 2011 for a 600 per cent increase from 2002.
“.The report found that the .au name space is a labour-intensive industry, with 58 per cent of the $475 million contributed to the economy being attributed to employees.”