Sedo announced today it brokered the domain Dudu.com for a cool $1 million dollars.
The buyer of dudu.com is the Dubai company DUDU Communications.
DUDU is a popular social network which uses unique translation technology to allow its users from around the world to communicate with each other in their native languages.
The network is currently located at www.godudu.com, and the company decided that investing in a shorter, more memorable name would benefit their business’ growth.
“With the purchase of dudu.com, we will be able to match our platform’s brand with the exact domain name we need, and migrate from using godudu.com to this shorter version,” said Alibek Issaev, Chairman of DUDU. “This purchase means we don’t lose important traffic, and at the same time we ensure that visitors from around the globe will remember our brand’s name.”
The former owner of dudu.com, based in China, had not originally listed the dudu.com domain for sale. However, Sedo’s international brokerage team was able to help both the buyer and seller negotiate a mutually satisfactory agreement for the sale of the name.
Once again it goes to show you the importance of knowing who your possible buyer MIGHT be and price you domain based on that buyer.
Yes this is the only person/company that would have paid $1 Million dollars for this domain, but so what.
If you don’t research the POSSIBLE buyers for the domain you will never understand who the best buyer could be and that best buyer could be the one asking to buy your domain.
Its meet.me all over again.