Yet again another startup using a .Me domain name got covered by TechCrunch.com tonight; Secure.me
Secure.me was bought through Afternic.com in August for $7k.
According to Techcrunch.com Secure.me is “an online service that analyzes your Facebook profile for any data that’s putting your privacy at risk”.
The Techcrunch article details the service in depth and is another nice showcase for a verb .Me domain.
Reputation security or home security would work with it.
We paid more than that for energy.me either we overpaid or secure.me got a great deal – maybe both are correct. Thoughts?
Luke Summers says
Personally, I think you overpaid. That said, it seems a good fit for your brand, so really the price is relative to the value you get from leveraging the domain for your branding. It could be that the branding value far exceeds the price you paid, I don’t know enough about your business to pass any judgement on that.
Luke Summers says
Accidentally posted mid-sentence…
I think your bigger issue rather than the price you paid for energy.me, is not owning energyme.com – you could see some traffic leak there. When navigating to your business – some people will assume it’s ‘energyme.com’ and I think that will be a branding challenge for you. I foresee you needing to emphasise the ‘dot me’ a lot!
Jason Thompson says
Secure.me for 7k was a steal. More and more startups are recognizing the branding potential that a .me offers. This is another reason why I feel it is just the beginning for the ccTLD! Thanks for covering this Mike!
Luke, Thank you for the feedback. Much appreciated. Cheers! Marc
Stephen Sanders says
Secure.me was a great deal for a mere $7,000. I have been buying the dot me’s (like SocialCause.me which I thought would be great for a Facebook App) when ever I have an idea that seems just perfect for it. In my opinion its interesting that the dot Me and I believe pretty soon the dot “In” will become considered valuable, yet I can not imagine them going for the big six figure deals like the dot Com’s.
I guess there is just no getting around the premium value of the dot Com’s although I have read somewhere that in some cases the dot Org’s are favored by the Google Search engines as being more credible.
I wanted to ask an opinion from you about where is the best place to sell the dot US domains? Is Name Jet pretty much catering to Domain Middle Men, who want to buy domains for speculation? I have been so pre-occupied with renewing or transferring my expiring domains, that I wonder if I missed the deadline for NameJet auction (is it a live auction) for dot US and dot Biz domains.
Marc, when did you buy energy.me? I ask because the article says the name was bought in August for 7k, and I am thinking that the value of the other TLD’s (other than the reigning King dot com) is really just getting into gear with the last month or so.
a very good idea says
an incredibly low price
good name. silly idea for a startup.
$7K dumb vc money?
if they miss somethig, and your facebook “privacy” is breached (and that is very easily done by any knowledgeable web user), then what recourse do you have? does secure.me shoulder any responsibility?
imo, this name would be better for a company in the insurance or finance sector.
Security is very important, not only for finance or insurance. Internet and social networks and are spreading more and more data without the knowledge of the user. I think it’s a great name for this purpose.