According to a couple of stories out today State Governments in Australia announced that they are planning on applying for new Top Level internet Domains (gTLD’s).
The NSW and Victorian governments say they are going to apply for .sydney, .melbourne .victoria and .NSW
The state government said both it and the Victorian government viewed the .sydney, .melbourne and .victoria — and .NSW — domains as “key digital assets” to be secured for use by respective government agencies and their communities.
“NSW and Victoria consider that there are benefits to the acquisition of these TLDs.
“Those benefits include (but are not limited to) the development of a unique domain name address for local businesses and citizens; more obvious branding and easier to recall domain name addresses; possibilities for innovation in the various domain name addresses”