The post is entitled “10 Easy Ways to Improve Landing Page Conversions” and while you will have to read the full post on hubspot to read the full explanation here are the highlights of the tips Mr. Rachwalski says will improve your landing pages and conversions “immediately”
1. Landing page headlines and ad copy should match
Google AdWords determines cost-per-click in part based on the quality of your landing page. You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging. .
2. Your headlines must be clear and concise
A poorly written headline will bore or confuse your visitors into leaving, while a well-written headline can compel your visitors to take a closer look.
3. Your grammar should be impeccable
4. Take advantage of trust indicators
Building trust on your landing page is essential to improving your conversions. Here are several effective ways to build trust:
- 3rd party trust and security certification
- Press mentions
- Guarantee seals
5. Use a strong call-to-action
The goal of your landing page is to convince visitors to perform a particular action. After they read your landing page, they need to know what to do next.
6. Make your buttons and calls-to-action stand out
A conversion button, usually placed right below your call-to-action, should stand out.
7. Go easy on the links
One of the biggest threats to conversion is going off-message. Distracting your visitor with too many outbound links or related pages can negatively impact conversions.
If a user has trouble finding what they’re looking for, expect to see your conversions drop.
8. Use images and videos that relate to your copy
Images and videos can make a huge impact on your landing page’s effectiveness, but only if they directly relate to your body copy.
9. Keep it above the fold
10. Always be testing
AB testing is so great because you can test and optimize everything about your webpage until you receive the response-rate you are looking for.