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TheDomains.com

Study Of 7.5M Searches : What People Type In The Address Bar

July 25, 2011 by Michael Berkens

A new blog post entitled “What Do People Type In The Address Bar” was published today by Chris Finke.

Its a study using the information Mr. Finke collected on 7.5 million searches.

You really should check out the full post but here are some of the results I found most interesting:

“(Note that this data does not include bookmarked links or links that users click on in websites. It is strictly domains that have been typed directly into the address bar).”

The most commonly typed domain is Facebook.com which was typed in almost three times as often as the second most popular domain, Google.com.

The top 10 domains account for 20% of all typed domains.

facebook.com 9% twitter.com 1.1% amazon.com 0.5%
google.com 3.3% mail.google.com 0.6% reddit.com 0.5%
youtube.com 3.3% yahoo.com 0.6%
gmail.com 1.1% hotmail.com 0.6%

The most popular TLD for typed domains is .com, followed by .org, .net, and .de.

.com 63%
.org 4%
.net 4%
.de 4%
.ru 2%
.hu 1%
.fr 1%
.co.uk 1%
.br 1%

 

 

 

 

 

 

 

The top 17 TLD typos are all variations of .com. In order of frequency, they are .com, .ocm, .con, .cmo, .copm, .xom, “.com,”, .vom, .comn, .com’, “.co,”, .comj, .coim, .cpm, .colm, .conm, and .coom.

“The website that appears to benefit the most from users mistyping a legitimate URL is faceboook.com (count the o’s). It’s a scammy website set up to make you think that you have been chosen as a “Facebook Winner.” However, it is only typed once for every 7,930 times that someone correctly types facebook.com.”

49.5% of domains are typed with a leading “www.”.

How does domain length correlate with typing frequency?

Domain Length vs Frequency Graph

(Facebook is to thank for the spike at 12 characters.)

 

 

Like I said interesting.

Very Interesting

Filed Under: Internet News

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« HouseRentals.com Sells For $135,800 On NameJet.com
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Comments

  1. JS says

    July 25, 2011 at 11:36 pm

    wow. thx for posting

  2. Gnanes says

    July 26, 2011 at 12:15 am

    Interesting results.

  3. Watch Football Online says

    July 26, 2011 at 12:25 am

    I wonder why Facebook has not taken this domain in a UDRP. Granted they have all the traffic they can handle, but I’m sure they will take that extra 1 in every 7,930 direct navs.

  4. Dan says

    July 26, 2011 at 12:39 am

    Hi,

    Maybe in a year or two or three… ‘.CO” will make it on to the “I meant to go there list” and not be stuck on the ‘typo’ list: πŸ˜‰

    “The top 17 TLD typos are all variations of .com. In order of frequency, they are .com\, .ocm, .con, .cmo, .copm, .xom, “.com,”, .vom, .comn, .com’, “.co,”, .comj, .coim, .cpm, .colm, .conm, and .coom.”

    Only time will tell….

    Peace!

    ‘D’

  5. patrick says

    July 26, 2011 at 1:07 am

    Very interesting study it makes it clear why a good domain is needed if these ten branded memorable companies control twenty percent of the direct type in traffic.
    It would be interesting to see the stats for the remaining eighty percent of search and how many domains control that percentage maybe the web is smaller than we think.

  6. BullS says

    July 26, 2011 at 2:09 am

    What does that tell you…dot com is…..King

    dot ru? the Russians must force their citizens to type dot ru every second

  7. Michael says

    July 26, 2011 at 4:16 am

    I believe that Facebook is on the top because Google is set for most people as browsers homepage, as well as you can use browser address bar as Google search tool.

    But I am surprised that there are no adult related terms at the top for type in traffic

  8. Dnseller says

    July 26, 2011 at 7:33 am

    I enjoy what this piece says about the ever growing, strength of the .Org

  9. glaxxon says

    July 26, 2011 at 9:32 am

    Really interesting.

    Agreed there has been a good growth in .org with more and more companies registering the .org version along with the .com.

    As for faceboook.com, kaspersky blocks that for me so thats one more good reason to use a good anti-virus.

  10. Doug says

    July 26, 2011 at 10:17 am

    Nice study.

    I find it very weird that people type in mail.google.com instead of gmail.com.

    BTW, when I type in I type gmail then Ctrl+Enter.

  11. cm says

    July 26, 2011 at 10:24 am

    If I have to type it, I type

    g.co

    and then click on the google banner

  12. Dan says

    July 26, 2011 at 2:49 pm

    Hi,

    β€œThe website that appears to benefit the most from users mistyping a legitimate URL is faceboook.com (count the o’s).”

    ___

    I am curious as to what the next 2-5 might be?

    I would have to think that…. “Gooogle” might have been pretty high up there, given the example above.

    ‘D’

  13. Tony says

    July 26, 2011 at 3:59 pm

    Google owns 4 of the top 10 most typed domains.

  14. Taxi Software says

    July 26, 2011 at 4:02 pm

    Another advantage to the .co tld is the typo traffic.

  15. Hal Meyer says

    July 26, 2011 at 7:31 pm

    Interesting info, thanks.

  16. Malcolm McNeill says

    July 27, 2011 at 3:09 am

    There are those who also type in the www as part of the domain name, ie wwwfacebook.com. I wonder what the stats are for this.

  17. MHB says

    July 27, 2011 at 7:09 am

    Malcolm

    That info was included in the post above

    49% of people type the www in

  18. Josh says

    July 27, 2011 at 9:22 pm

    I think what he ment Michael is how many people type www without the . πŸ™‚

  19. Malcolm McNeill says

    July 28, 2011 at 3:10 am

    Correct Josh.

    I’ve just checked Google Adwords and http://www.wwwfacebook.com gets 823,000 global monthly searches.
    p.s. the domain is unavailable and I would think it would be subject to copyright anyway.

    Thanks.


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