Yesterday I wrote about a flash auction Oversee was holding on over 600 domain names “recently registered by SnapNames due to their high Verisign Data Analyzer Traffic Score and Generic Word strength!”
As of time of publication, 24 domain names have bids.
The auctions expire over the next three days with Sunday having the most closing auctions.
This is a ground breaking auction in some ways since it’s the 1st auction I can remember anyone selling all the domains based off of a metric.
Ok just so we are all clear here Verisign provides this Data Analyzer Traffic Score report on a daily basis to any and all ICANN accredited registrars that request it.
Oversee.net owns more than one registrar and therefore can and obviously gets the report.
The program has been around a while, I want to say for at least 6 months but it could be longer.
The purpose of the data release is to encourage more registrations of dropped domains, after all the more .com registrations the more Verisign makes.
So Verisign isn’t just doing it to do it, they are doing it to increase registrations and therefore their bottom line.
Nothing wrong with that.
The assumption is if a domain has a high score its going to have traffic and going to be worth registering for less than $8.
But it’s just an assumption.
Like other measuring tools, like Alexa.com traffic data can be inaccurate and certainly not all traffic is created equal.
So a drop name with traffic may have as its source of traffic; bot traffic, spam traffic or other monetize-able traffic.
Now its a fair assumption that SnapNames has been taking advantage of the list, registering domains on the drop and now has the benefit of seeing the traffic on the domains it registered.
Remember there is no more tasting so basically if you register a domain that you think has traffic to find out it has none, you own it.
Now they have put up over 600 domains they registered based off of Verisign’s info but have had the benefit of tasting the traffic for a couple of days as a quick check of these domains find most were registered on June 1.
So again a fair assumption is that these domains maybe didn’t have the traffic or at least monetize-able traffic and therefore Oversee is now selling them for 7x their cost.
Of course they know they aren’t going to sell a large percentage but they are trying to recoup some of their registration fees for what I’m guessing is dead inventory.
For every 1 they sell they cover the cost of 10.
So here the point of the post, since Snapames is promoting these domains as having a high Verisign Score, basically selling domains based on metrics not on quality, then Snapnames.com should be giving you parking stats as well, at least visitor counts.
While SnapNames is giving allowing you to see the Verisign Score for each, what they aren’t showing you, which IMHO they also should be showing you is at least one day of parking stats.
After all the domains are parked.
By DomainSponsor another OverSee.net company.
So Snapnames has those stats.
They should be disclosed alongside the Verisign score.
If your going to sell domains by metrics alone then disclose all the metrics and let the buyer decide.
Just my opinion.