It was just over a year ago I started using Four Square, the location based App “game” where you get points by check into locations your at.
A guy in the tech world who turned me on to Four Square told me it was going to be the next HOT social networking deal and I had to get on it.
So I did.
At the time I really didn’t get the concept of Four Square and a year later I still really don’t.
You check in at restaurants, hotels, airline terminals, pretty much everywhere you go in a day and if you check into a place a lot you may get to become Mayor of the place. (assuming no on else is already).
Some places treat their Mayor’s pretty well offering them free drinks to free food to discounts.
I get that I might be cool to be the Mayor of say the Four Seasons Hotel in New York or the city of Miami Beach or the Empire State Building.
However after one year It seems just about every place I check into already has a Mayor and that Mayor isn’t me.
Sure there are some “places” that still come up on Four Square that still have no Mayor, like the “Dumpster behind the 7-11” which popped up on my screen the other day but somehow that doesn’t have the same wow factor as being Mayor of the Four Seasons.
Maybe its just me.
There are a lot of Badges.
Of course the Badges are virtual and there doesn’t appear to be any prize money involved.
Or any other benefit other than i guess telling your friends you basically have no life but a have been awarded a bunch of worthless Badges. (14 as of time of publication)
My tech friend was right about one thing, a year later Four Square is huge.
I got an email from Four Square a couple of days ago and the numbers are pretty amazing:
“We grew from 175,000 to over 6,000,000 users”
“You guys checked in 381,576,305 times in 2010”
6 Million Users and almost a half of billion check-in’s
Wow that was some year.
How many of you are on Four Square?