We all seem to rely on web ranking services, in valuing domains we are looking to acquire and one of the tools many domainers use, including myself, is Alexa.org
Alexa.org basically uses the information from those who have downloaded its toolbar (and specifically allowed Alexa to use the info) as a sample of Internet usage and than ranks sites by estimated traffic based off those users. I have been a user of the Alexa toolbar for many years and allow my info to go back to Alexa.
We know that the Alexa rankings, like the Nielsen ratings are to TV, are based on a sampling of users.
Over the last month I have been working from Costa Rica and I noticed something quite interesting.
If you pull up a full Alexa stats page on a site, Alexa not only gives you a three month average rank, but also a rank for the domain by country, for the most popular countries in which the domain is viewed.
According to Alexa.org, which ranks TheDomains.com as 56,395 (3 month average), thedomains.com is ranked as the 1,898 most popular site in Costa Rica.
Costa Rica is largely a Spanish speaking country, and frankly although I would like to think that everyone in the world reads this blog, we know that there is no way this blog has that type of saturation in Costa Rica.
By comparison, TheDomains.com is ranked 20,380 in the US (thanks everyone) and 13,599 in Austria (danke) and 22,788 in Canada (i love hockey).
Contrast this to blogs I only read once a week like Elliotsblog.com (sorry Elliot), which has almost an identical 3 month Alexa ranking of 57,492, but does not have an Alexa ranking in Costa Rica nor does domainnamenews.com, which also has a similar Alexa ranking of 59,280, but has no Alexa rank in Costa Rica.
Bottom line, is how accurate is Alexa?
How much weight do they give to each registered user, if just one lonely user in Costa Rica can move the numbers so dramatically in just 30 days.