Google Extends “Not Provided” to Paid Search

Google is making a change that will bring paid search in line with organic search when it comes to relaying referrer information. Now when people using secure search click on AdWords ads, they will not have their search query show up in the referrer string, this info will no longer be available in analytics packages and third party providers of related software. Ginny Marvin wrote on Search … [Read more...]

Microsoft and the Bing Entity Engine

Frederic Lardinois wrote a piece on Tech Crunch tonight about Microsoft and their plan for their entity engine. The entity engine is Microsoft's answer to the Google Knowledge Graph. These products are not the most desirable from a web developer standpoint. Google and Bing would both like to give people using their search engine a direct answer, keep them on their site and lessen the need to click … [Read more...]

1% of Search Advertisers Drive 82 % of Clicks

Laurie Sullivan wrote on MediaPost that only 1% of search advertisers drive 82% of clicks. If you believe the results of a recent study examining Google AdWords clicks, it may seem that most marketers still don't know how to run a successful paid-search campaign. While many think they do, only the top 1% of search advertisers in the categories of Retail, Hotels & Resorts, and Computer … [Read more...]

Matt Cutts Talks About a Softer Panda and a Boost for Sites Using SSL

Matt Cutts had a few things to say at  SMX West regarding potential future moves at Google. Barry Schwartz at Search Engine Roundtable wrote that Cutts would like to give a boost to sites using SSL. At SMX West Matt Cutts gave the attendees a few tidbits, one of those items was that making your site secure, encrypted, i.e. SSL enabled, is an important trend for 2014. At the end of the … [Read more...]

Google Scrapping Banner Ad Experiment

Harrison Weber is reporting on Venture Beat and Ginn Marvin is reporting on Marketing Land,  that Google is going to scrap its banner ad experiment. Google started showing banner ads last October which sparked many to become upset as Google had long promised not to show banner ads in search results. From the article: VentureBeat can confirm that banner ads for original partner companies, … [Read more...]

Big Changes Coming To Google Search Results

Jayson DeMers wrote a very detailed and well thought out post about Google and coming changes in search.  In the article DeMers discusses that search will change to accomodate a more mobile world, that SEO professionals will have to adapt and change as well. All things search must evolve. DeMers goes on to discuss that there will be more color and more information, targeted data to get users … [Read more...]

Google Starting To Show Full Restaurant Menu in Search Results

Another potential risk with very specific niche gtlds is that something can come along and change the game. Something that has nothing to do with domain names can still come along and affect the niche extension. The Apple iPhone and its .com button along with how smartphones easily rendered a website on a phone was a big hit to .mobi. The .menu extension has already been delegated and four … [Read more...]