Yahoo’s Share of Search Is Under 10% For 1st Time Ever & All Time Low

SearchEngineLand.com, is reporting that Yahoo's share of search traffic has fallen below 10% for the first time and marks an all time low. ""Yahoo’s share has now fallen below 10 percent. "This is an “all-time low.” The combined Yahoo-Bing “search alliance” share remains flat at 29%: Bing growth has  almost entirely been at Yahoo’s expense. Here are the figures for June: Google: … [Read more...]

Is SEO on the verge of extinction ?

Where is SEO Headed ? Andrew Edwards wrote an article on Click Z asking the question, "Is SEO dead ?" Edwards seems to believe that Google taking away the keyword data makes SEO less valuable as a major support system has been taken away. Edwards points out that it is in the best interest of Google to try to undermine SEO, There is no good reason for Google to stop trying to stamp out SEO, … [Read more...]

Experiment Shows Up to 60 % of Direct Traffic is Really Organic Search

Gene McKenna wrote an interesting article on Search Engine Land, that referenced an experiment that showed up to 60 % of direct traffic was actually organic search. In testing with default browser settings, they found differences based on whether someone performed a search at Google directly vs. in a browser’s search box. From the article: Everyone knows that browsers don’t always report where … [Read more...]

Google Releases Data to Help With Adwords Confusion

Google has released a couple pieces of data over the last two days that are worth reviewing for those who use the Google Adwords product. Google released a white paper to try to dispel some myths when it comes to the subject of quality score. As Ginny Marvin pointed out on Search Engine Land, There has always been a healthy amount of debate over the importance of Quality Score as an indicator … [Read more...]

Forget.me Is Launched To Help European Citizens Enforce Their Right To Be Forgotten

  SearchEngineLand.com just covered the launch of another great .Me domain name, Forget.me which is an online service which acts  "as a middleman between an individual and Google...catering to individuals who want to exercise their right to be forgotten" A recent European Court ruling search engine must provide to its citizens the :right to be forgotten" and allow them to  demand that … [Read more...]

Ad Impersonation Is The New Click Fraud

Lori Weiman wrote an interesting piece on Search Engine Land a few hours ago, the article focused on a different type of click fraud.  PPC Ad impersonation occurs when an impostor advertiser takes a well known website address, and uses it as the display URL of their own advertisement. From the article: When you first hear about PPC fraud rings, you tend to think of click fraud where an … [Read more...]

eBay: Search Ads Have No Measurable Benefit

eBay study warns search ads have 'no measurable benefit The Guardian did a story on the efficacy of paid search based on a study conducted by eBay From the article: Customers are just as likely to click on natural search results as paid ads, a US study has found, raising questions about the efficacy of the multi-billion dollar search advertising market. The researchers found that most … [Read more...]