Yahoo’s Share of Search Is Under 10% For 1st Time Ever & All Time Low

SearchEngineLand.com, is reporting that Yahoo’s share of search traffic has fallen below 10% for the first time and marks an all time low.

“”Yahoo’s share has now fallen below 10 percent.

“This is an “all-time low.”

The combined Yahoo-Bing “search alliance” share remains flat at 29%:

Bing growth has  almost entirely been at Yahoo’s expense.

Here are the figures for June:

  • Google: 67.6%
  • Bing: 19.2%
  • Yahoo: 9.8%
  • Others: 3.4%

According to the post, these figures do NOT include mobile search, which is an increasingly large share of overall volume.

Mobile now drives more than 30% of total search traffic

According to StatCounter, Yahoo has a 9.3% share of the US mobile search market.

Google dominates mobile search at 85% and Bing’s share is 5.5 % of total US internet Mobile traffic.

 

Is SEO on the verge of extinction ?

Where is SEO Headed ?

Andrew Edwards wrote an article on Click Z asking the question, “Is SEO dead ?” Edwards seems to believe that Google taking away the keyword data makes SEO less valuable as a major support system has been taken away.

Edwards points out that it is in the best interest of Google to try to undermine SEO,

There is no good reason for Google to stop trying to stamp out SEO, because in effect, SEO damps the quality of search results for the user. Google is interested in the user – and, as you might have guessed already, it reduces the value of a paid AdWords link. Because Google AdWords is a form of SEO, which really is SEM (search engine marketing); in other words, you optimize your site’s Google performance by bidding on Google keywords whereby Google makes pretty much all of its money.

Edwards also points out the SEO industry is a large one at that,

SEO is a big industry. According to a site called State of Digital, 863 million websites mention SEO globally and every second 105 people search for SEO links on Google. Most of them seem to be looking for “services” or “companies,” which explains how there came to be so many SEO companies.

Edwards pointed out that the core principles of SEO make sense for all webmasters,

Certain SEO principles should not be ignored, simply as a matter of site-hygiene. A well-organized, content-rich site is a good thing to have. But most other SEO tricks and tips have just a little bit (if not a lot) of snake-oil in the recipe. It sounds like a great proposition to a site owner: drink a bottle of SEO and your site will zoom vigorously to the top of the heap. But too often, and partly because Google does not seem to want it to, it doesn’t work as advertised.

Read the full article here

There are about 15 comments on the article which do not necessarily agree with Andrew, they believe he painted all SEO professionals with one brush. There will always be a healthy debate around the topic.

Experiment Shows Up to 60 % of Direct Traffic is Really Organic Search

Young businesswoman pressing colorful mobile app icons with boke

Gene McKenna wrote an interesting article on Search Engine Land, that referenced an experiment that showed up to 60 % of direct traffic was actually organic search. In testing with default browser settings, they found differences based on whether someone performed a search at Google directly vs. in a browser’s search box.

From the article:

Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL in or hit a bookmark.”

We’ve all lived through changes that have impacted Direct traffic as recorded by our analytics programs. Remember back in September 2012, when iOS 6 was released and suddenly lots of sites lost organic search traffic but gained an equal amount of direct?

And let’s not forget when Apple fixed it in July 2013, and the shift from Organic to Direct largely corrected itself within about a week.

Not to mention Google’s shift to encrypted search, making “not provided” a household phrase, within search circles, anyway.

Read the full article here

Google Releases Data to Help With Adwords Confusion

google

Google has released a couple pieces of data over the last two days that are worth reviewing for those who use the Google Adwords product.

Google released a white paper to try to dispel some myths when it comes to the subject of quality score. As Ginny Marvin pointed out on Search Engine Land,

There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it.

Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score to guide optimizations. Will it settle the debate? Maybe not, in fact it may just spark more conversation, but if you’re involved in paid search at all, you’ll want to check it out.

Google describes Quality Score being like a “warning light in a car’s engine” as opposed to being a “detailed metric that should be the focus of account management.”

In other words, it’s a signal not a KPI. It’s a mash-up of expected click-through rate, ad relevance and landing page experience, but, as we know, the score we’re shown isn’t the actual score given at any moment during an auction. The score we see represents overall performance in the auctions.

You can view the white paper here

Today Google released a video on the AdWords auction and Ad Rank, this is the scoring system that places ads in the order they appear. The video shows that Google uses a second price auction. I think this was helpful for someone like myself who has spent a limited time running an adwords campaign. It can be confusing/frustrating when you don’t see your ad and not sure why.

 

Ginny Marvin noted:

It’s no coincidence that two resources — the Quality Score paper and this video — are being released in short order. The company started an initiative, spearheaded by Matt Lawson, Google’s Director of Performance Ads Marketing, to provide more resources and best practice overviews with advertisers than it has in the past.

Forget.me Is Launched To Help European Citizens Enforce Their Right To Be Forgotten

Screen Shot 2014-06-25 at 8.05.39 AM

 

SearchEngineLand.com just covered the launch of another great .Me domain name, Forget.me which is an online service which acts  “as a middleman between an individual and Google…catering to individuals who want to exercise their right to be forgotten”

A recent European Court ruling search engine must provide to its citizens the :right to be forgotten” and allow them to  demand that certain links be removed from search engine results.

Forget.me says:

“Exercise your Google “right to be forgotten” easily.”

“Forget.me is the best solution for efficiently handling your Google removal requests.

Forget.me is a project of Reputation VIP

The company appears to have acquired the domain name Forget.me from the .Me registry directly this month.

According to SearchEngineLand.com, “Once a link has been identified, Reputation VIP claims Forget.me offers more than 30 “predefined texts” to help explain why a user wants the URL removed.”

“According to Reputation VIP:

An incorrectly copied URL or a poorly written text could result in your request being rejected.

By helping you select your URLs, and by providing you with texts adapted to your situation, Forget.me is your best chance for success and ensures that your request is as readable as possible in the eyes of the search engines.”

Here  is some more information on the Forget.me service via the sites FAQ’s:

To whom does the internet right to be forgotten apply?

The internet right to be forgotten applies to physical persons residing in Europe who wish to de-index a web page that pertains to them.

Can an American citizen living in France use a search engine’s “forget me” form to request de-indexing of a web page on this search engine?

Yes, all residents living within the European Union, regardless of their nationality, can use the form. On the other hand, in theory, a French citizen living outside the European Union cannot benefit from this form.

Can I request the “forget me” of web pages found under a company or brand name?

No, the Court of Justice of the European Union (CJEU) has limited the scope of this measure to apply to physical persons only.

Can a public personality de-index information that pertains to them?

It is not likely. The CJEU has specified that search engines must consider the public’s right to information and that this is of greater importance when dealing with public personalities.

Is it possible to submit a “forget me” request for a picture or a video?

Yes, as long as you have a valid URL that points to the web page to be forgotten. (A URL is the address to the web page to be forgotten, in the following format: http://www.pageto forget.com/xxxxx.html).

How do I remove the search result for a deceased person?

Forget.me does handle this situation. We recommend that you go to the forget me request submission page (Link to the submission page). You will then be guided step by step.

Will the content disappear from the site?

No, it will be de-indexed from the search engine in Europe.

Is it possible to delete a search result that appears on search engines outside of Europe?

No, the court decision applies only to European search engines. For example, the information will always be displayed on the Canadian engine www.google.ca.