Key-Systems To Donate 30 Euro For 1st 1,000 .Hiv Domain Registrations

Key-Systems GmbH announced today that it will support the dotHIV initiative with a fundraising for the start of .hiv.

The domain registrar will donate 30 Euro to the dotHIV association for each of the first 1,000 .hiv domains that is registered in the first six months after the Sunrise starts via the in-house retail portal domaindiscount24.

dotHIV is the initiative behind the charitable top level domain .hiv.

The Berlin-based social enterprise will establish the domain extension .hiv as the Red Ribbon of the digital age – to generate new funds for HIV projects and to raise awareness for the topic. In the Sunrise period until August 20, .hiv domains are initially available for trademark holders; from August 26, after the so-called GoLive, all interested parties can register .hiv domains.

The dotHIV initiative uses all surpluses from the allocation of .hiv domain names to support organizations which advocate the access to life-saving HIV medicines. For companies and individuals their .hiv domain is an easy way to show social commitment. The .hiv pages incorporate online users and thus provide visibility for the dedication:

Each click on a .hiv domain triggers a micro-donation and activates the funds collected through the domain distribution for the social purpose.

“dotHIV developed a unique concept to generate attention for the fight against HIV/AIDS and for the affected people that we are glad to support as a registrar partner“, states Alexander Siffrin, CEO of Key-Systems. “The initiative allows us to use our main competency, the domain registration, to make a valuable contribution to society.”

Key-Systems will donate 30 Euro to the dotHIV association for each of the first 1,000 .hiv domains that is registered until January 21, 2015 via domaindiscount24.

Tech Radar: “The new domain name system is causing problems for brands”


Tech Radar published an article todayon new gtlds and the problems brands are already having with protecting their brand. The article references a study from Brad Newberg at Reed Smith, the sample study took a look at 20 brands in the bicycle industry and how fast some of their names were taken by those not affiliated with the company. is referenced as to being regged, “seven seconds after it became publicly available”. The article goes on to tell brand owners to be more proactive and what action they can take.

From the article:

“Brand owners are still taking time to get used to gTLDs, and we have not yet seen the predicted rush of complaints. However, the reality is that brand owners risk being caught out by the expansion of the domain name system and will need to consider how to react if their brands are encroached upon by cybersquatters.

Some brand owners have already taken a proactive approach to domain blocking and registrations, and/or as an initial step have registered with ICANN’s Trademark Clearinghouse.

However, with up to 1,400 new gTLDs proposed, the challenge for brand owners to comprehensively prevent third party registrations of domain names that overlap with their trade marks is set to continue.

Read the full article here

.Broadway Resolved as 2 of 3 Apps are Withdrawn

Another new gTLD string has apparently been resolved, .Broadway

The surviving applicant is Celebrate Broadway, Inc which is a Minds + Machines backed applicant.

Those withdrawing their applications are and Donuts.

We do not have any information regarding how the contention set was settle or what the terms were.

We only know there were three applications for .Broadway and now there is one.


Is The U.S. Lagging Behind China in Domain Savvy ?

Kathy Nielsen did an article for Wired that took a look at the U.S. lagging behind China when it comes to gTLD awareness.

From the article:

The IDN movement is significant in China, which has 21.97% of the world’s Internet users, compared to just 9.58% of the world’s Internet users coming from the U.S. In an interview with the Wall Street Journal last year, Fadi Chehade, CEO of the International Corporation for Assigned Names and Numbers (ICANN), the Internet’s governing body, predicted that once domain names with Chinese characters were available in the gTLD program, the numbers would be “staggering”. As it turns out, he was right.

During the initial application period in 2012, companies called registries could apply to run their own gTLDs for everything from .app to .music to .游戏 meaning .game in Chinese. These aspiring registries applied for a total of 116 non-Latin script gTLDs. Seventy-three of those were in Chinese characters. This spring, as many of the new domain extensions began hitting the market, the first live auction for .在线 (Dot Chinese Online) and .中文网 (Dot Chinese Website) domain names raised nearly $200,000.

Nielsen went on to throw out some stats:

Let’s take a closer look at some comparisons:

  • When discussing gTLD awareness, 54% of U.S. respondents said they were “unaware” versus only 4% in China.
  • The. U.S. is more skeptical of new gTLDs – 56% said they are a good idea vs. 86% in China.
  • Marketers in the U.S. appear to be especially skeptical about the launch of new gTLDs when compared to other groups. 75% of marketers in the U.S. say that the new TLDs would make the Internet more confusing, a belief held by only 43% of all respondents globally.
  • China is outpacing the U.S. in usage of new gTLDs. 72% of Chinese respondents have seen gTLDs in use despite the fact that they just began to launch at the beginning of 2014. Compare this to only 21% in the U.S.
  • 46% of Chinese respondents have considered purchasing a gTLD and only 1% would definitely not purchase one. Meanwhile in the U.S., only 7% have considered purchasing a gTLD and 28% would never purchase one.

Read the full article here

I will say there have been more and more articles out where some, possibly with a vested interest, possibly not, have been talking about the new Chinese gTlds. There was an article featured on the FairWinds Blog about a the changing course.

Nielsen goes on to talk about more education being needed and that 75 % of the largest global brands are applying for new gtlds. Sedo certainly wants to do specialized new gtld auctions and certainly wants to see the namespace grow.  I think it is fair to say that what is driving demand for these Chinese extensions is the IDN factor. Nielsen wonders what it will take for adoption and understanding in the U.S. ?

I think that it is a different animal here in the U.S., as Nielsen pointed out in her article, ” It’s a safe assumption that IDNs are filling a strong market need for domains names in a country’s local language and in turn generating increased awareness.” We don’t have that void here in the U.S. the Internet has worked in our dominant language since our citizens started using the commercial Internet.

Companies need to understand why they need to use them, and NO, they are not changing the way we market right now on the Internet, in the future that may be the case, but not today. The average small business in this country probably has no idea about new gtlds and the businesses that have are not building marketing campaigns around them.

Let’s also look that ICANN and a lot of registries have played games, whether it is a legal game does not matter, it still seems shady to those that don’t eat, sleep and drink domain names. When a lot of the best names are held back or on collision lists, the average business owner has to say, “For who ? For what ? I can get a three word .com and I know my clients know that extension.

The whole world is not looking to reeducate its customer base. The new gtlds have their place and I believe some of them will grow over time, others will be seen as a bad dream or a fad like the pet rock. The reasons why China seems more savvy are about very distinct reasons that don’t correlate to the U.S.

Of The 9,025 .Voting Domains Registered Over 97% Registered To Co. With Ties To The Registry?

One company is responsible for registering over 97% of the 9,025 .Voting new gTLD domain names.

We reported earlier today that .Voting had 9,025 domain names registered after the first day of general availability

However we see that 8,811 of the 9,025 domain names were registered by the domain name registrar, Registry Gate GmbH” which seems to be a member of the Key Drive family of registrars.

All of the domain names registered at Registry Gate were registered to the same registrant:

Registrant Name: Chief Executive Officer
Registrant Organization: innotarget AG & Co. KG
Registrant Street: Max-Stromeyer-Strasse 116
Registrant City: Konstanz
Registrant Postal Code: 78467
Registrant Country: DE
Registrant Phone: +49.363937503639
Registrant Phone Ext: 3750
Registrant Email:

Now here is where it gets interesting

Here is the whois record for which is the registrants email address on the .Voting domains:

Registrant Organization: Innotarget AG & Co. KG
Registrant Street: Max-Stromeyer-Str. 116
Registrant City: Konstanz
Registrant State/Province:
Registrant Postal Code: 78467
Registrant Country: DE
Registrant Phone: +49.753136393720
Registrant Email:
Admin Name: Dirk Hamm

The name Dirk Hamm matches the name of the contact for the new gTLD application filed with ICANN for .Voting which was filed by Valuetainment Corp.

The email address for Mr. Hamm on the ICANN new gTLD application for .Voting is, which uses the Name Servers:

These are the same Name Servers used on all of the 8,811 .Voting domain names registered to innotarget AG & Co. KG

This certainly would not be the first case of a new gTLD registry registering domains in its own extension but certainly raises the bar to a whole new level in terms of the percentage of domains registered and less than an transparent manner.