First 2 Letter .mobi Awarded

.mobi announced a back in January that it would awarding 1 and 2 character domains for use, based on application, not auction.

Today in the for the first time I have seen, the .mobi registry gave a 2 character domain away.

The domain 53.mobi to was awarded to Cincinnati based Fifth Third Bank for its recently launched mobile banking service.

The bank launched its mobile banking service in select markets in February and continues to roll out the service throughout its 12-state footprint. With Fifth Third Mobile Banking, customers can use their mobile phones to view information such as account balances and pending and posted transactions, to transfer funds, and to find Fifth Third ATMs and branch locations.

The bank already owns 53.com

New .mobi Auction and Parking Site Launched

A new site, Dedicated exclusively to dot mobi names, MobiSiteTrader.com

It’s free to list an unlimited number of sites however there is an additional charge to have your domains listed as a “showcase” name.

The site is also offering to appraise your .mobi domains for at a charge.

According to the press release, Domainers who list their .mobi sites on MobiSiteTrader.com may also park their sites for free, and the templates offered are visually appealing and are guaranteed to mobile compliant. The parked sites offer end user visitors an option to click on sponsored ads that resolve to mobile phones, or web ads that are designed for computer viewing. The host company will keep the web click revenue, and the name owner will keep 100% of profits for the mobile clicks. Domain name owners who park will first add the domain names to the database, change their nameservers, and then place the names into the parking program via a simple form.

Some of the domain listed on the site include:

africa.mobi 0.00 Best offer
stocks.mobi 0.00 Best offer
hiphop.mobi 150,000.00 250,000.00
mrs.mobi 10,000.00 25,000.00
rss.mobi 0.00 50,000.00
pretty.mobi 0.00 50,000.00

Yahoo Unveils OneSearch 2.0 for Mobile Phones with Voice Search; Are .mobi in trouble??

Yahoo announced the release of oneSearch 2.0, a new version of its award-winning mobile search service.

Key enhancements will allow users to initiate searches faster using text or voice.

Yahoo also plans to provide greater relevance through richer, more detailed search results by opening up Yahoo oneSearch to publishers to integrate content, simplify search input with Search Assist and voice-enabled search, and make search instantly accessible on the idle screen of many phones.

This looks like a pretty cool feature being able to search with your voice instead of pounding away with the 1,2 and 3′s

The big loser in this may again be the .mobi’s

As you know we are not a big believer in the .mobi extension.

The vast majority of people who use their cell phone to browse the internet are using the iphone, you know the one with the .com, and not the .mobi button.

Last month Google did not bid for the spectrum space auctioned off by the FCC last month.  This may have given the .mobi platform a boost.

Now if you can search using your voice through Yahoo.com on your mobile phone where does the .mobi extension stand?

Certainly the future does not appear to us to be bright for click thru’s generated from .mobi’s.