Internet Advertising Blows Past $20 Billion In 1st Half Of 2013; Up 18%; Check Out This Crazy Chart Starting From 1996

According to  the Interactive Advertising Bureau, Internet advertising revenue surged past $20 billion for an all time record in the first half of this year.

Leading the way was an “explosion in mobile ads shown by companies including Facebook and Google”.

Online ad revenue of $20.1 billion in the first half represents an increase of 18% over last year’s first-half ad revenues of $17 billion.

Mobile ad revenue soared 145% to $3 billion in the first half of 2013 representing triple-digit growth at 145 percent, from $1.2 billion in the same period last year

  • Digital video, a component of display-related advertising, took in $1.3 billion in revenue during the first six months of 2013, an uptick of 24% over the first half of 2012 at $1.1 billion
  • Search revenues in the first half of 2013 totaled $8.7 billion, up 7% from $8.1 billion in the first half of 2012
  • Display-related advertising revenues in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in the time period, up 9 percent from $5.6 billion in the first half of 2012
  • The top three advertising verticals accounted for 46 percent of advertising revenue, including Retail at 20 percent, Financial Services at 14 percent and Automotive at 12 percent

Check out this crazy chart of how Internet Advertising has grown since 1996.  As a point of reference I registered my first domain in 1997.

The IAB began measurements in 1996; dollar figures are rounded and obviously a lot of zeros are left off:

 

Year Revenue % Growth
HY 2013 $20,066 18%
HY 2012 $17,028 14%
HY 2011 $14,941 23%
HY 2010 $12,127 11%
HY 2009 $10,900 -5%
HY 2008 $11,510 15%
HY 2007 $9,993 26%
HY 2006 $7,909 37%
HY 2005 $5,787 26%
HY 2004 $4,599 40%
HY 2003 $3,292 11%
HY 2002 $2,978 -20%
HY 2001 $3,720 -7%
HY 2000 $4,013 147%
HY 1999 $1,627 110%
HY 1998 $774 125%
HY 1997 $344 320%
HY 1996 $82

 

As The WikiLeaks Movie Gets Set To Open 2 Domainers, Schilling & Howe Get Ready To Cash In

As the movie about WikiLeaks founder Julian Assange entitled The Fifth Estate, whose URL is TheFifthEstateMovie.com, is getting ready to open 0n October 18, two well known domainers are primed to make some money off the movie which is already getting a lot of buzz.

Frank Schilling’s Name Administration owns the domain name FifthEstate.com while my Domain Sherpa weekly domain investor co-star Page Howe owns the domain TheFifthEstate.com

The term Fifth Estate is known to be a generic term that relates to journalism.

According to Wikipedia.org, the Fifth Estate, is used to describe media outlets (including the blogosphere) that see themselves in opposition to mainstream media.

Both of the domain names are already getting traffic according to Alexa.

FifthEstate.com according to Alexa has a ranking of 13.3 million while the domain name  TheFifthEstate.com which is a direct match of the name of the movie,has a higher Alexa Ranking of 10.8 Million.

The official website of the movie has an Alexa Ranking of 2.6 Million.

Expect traffic on all of these domains to pick up as the movie opens a week from Friday.

Its another example of what could happen when you register a domain name of a well known term or phrase as opposed to a made up word or phrase.

 

Will There Be A Super Bowl Commercial For Legalized Marijuana?

Two different Commercials promoting  Legalized Marijuana have made it o the second round in the Intuit small business competition for a Super Bowl commercials.

According to a press releaseMarijuanaDoctors.com,  which bills it self as the “The nation’s first online search-and-booking platform:” has made it to the second round of the Intuit Small Business Competition.

Also an television commercial for NORML an organization who has been lobbying for the legalization of Marijuana for over a decade has also made it to the 2nd round

You can see NORML’s commercial here.

There are a number of domainers who have staked bets on the eventually Legalization of Marijuana either medically like California  or generally like Colorado.

Needless to say the these domain names would become more valuable and usable by end users as and if Marijuana becomes legalized in more states.

As for the Intuit Contest, they are in fact going to pay for a Super Bowl Television Commercial for one lucky winner.

Here are the details of how the contest works and how the winner will be determined

Obviously both companies have a long way to go to become the winner but as the “competition” progresses expect to hear more and more about those moving forward.

 

1376966896-1877

 

ANA Sounds The Alarm: US Tax Proposals Could Kill The Ad Industry & Domain Monetization

Under US tax law, advertisers are allowed to deduct 100% of the amount they spend on advertising on their tax returns.

However according to The Association of National Advertisers (ANA), several pieces of legislation are expected to be introduced by House Ways and Means Committee which would require advertising costs to be amortized over three years, rather than deducted in the year the funds are spent or limit the amount of tax deductions for advertising to a percentage of the amount spent in any particular year.

The ANA wrote in a note to its members:

“We have learned that there is a strong likelihood that Ways and Means Committee Chairman Dave Camp (R-MI) will include some restriction on advertising deductibility in his initial draft of a tax reform bill.

“The restriction being discussed could take two forms: (1) allowing businesses to deduct only a percentage of their advertising costs or (2) requiring them to amortize those costs – postponing the deduction of the costs over several years until long after the advertising has appeared. Either change would impose multibillions of dollars in additional costs on the business community.

“Chairman Camp is expected to release a draft of a tax reform bill soon and begin markup later this month. It would appear that the Ways and Means Committee is giving such serious consideration to this change because it would generate a substantial amount of tax revenues, not because their position is supported by economic theory.”

“Indeed, either form of a tax on advertising would cost the nation millions of jobs and hundreds of millions of dollars in lost economic activity. This is a direct impact documented by a landmark study of the economic impact of advertising on the U.S. economy. ”

Of course included in advertising  are money companies spend on PPC advertising, payments to affiliates and other sources that trickle down to domain holders that  monetize their domains through parking and affiliate programs and direct relationships with advertisers

You might want to follow the ANA advice here:

“It is critical that you contact your Member of Congress who serves on the Committee and express your strong opposition to such a proposal. If your Member of Congress is not on the Ways and Means Committee, ask them to contact their colleagues to call on them to oppose strongly this misguided proposal. We have prepared talking points you can use in your contacts.”

Techstars Acquires NameLayer to Bring Premium Domain Names to its Portfolio

According to a blog post on its company blog,  Techstars has acquired the entire portfolio of NameLayer, a popular inventory of brandable domain names curated for the tech market.

NameLayer was founded by Julian Shapiro and Edward Zeiden in 2011 as the commercialization of Shapiro’s domain aftermarket algorithms that were designed to find the needles in the domain market haystack. S

ome notable domains from its inventory include SocialBond.com, NetworkGraph.com, PayMethod.com, ZenSale.com, PayPlatform.com, and CoLend.com.

Startups face ever-increasing challenges when trying to find good names. NameLayer’s Julian Shapiro explains, “Domain names are a scarce resource, the prices for which are determined by the whims of oftentimes hard-to-reach domain owners hoping for big paydays. Consequently, in the digital age, company names are no longer truly chosen; instead, they are the byproduct of a tedious process of elimination in which startups scour domain aftermarkets and send out countless cold emails. It’s a frustrating experience that often results in startups giving up partway through and resorting to all-too-common ‘Web 2.0′ names that are difficult to spell or decipher.” To help startups navigate the tricky process of company naming, Shapiro wrote a popular guide based on his experience in the domain industry and the questions he’s often asked by entrepreneurs.

Shapiro and Zeiden will not join Techstars as employees but will provide ongoing mentorship and branding support to startups in the Techstars portfolio.

Techstars has funded many company’s over the years here is a summary:

Status Number of Companies Percentage
Active 204 79.69%
Acquired 24 9.38%
Failed 28 10.94%
Impact
Average Funding per Company $1,560,655
Jobs Created 1878