Confirmed: Has Spent Over $50 Million On Television Ads; But Are They Over?

Fairwinds Domain Strategy Blog has confirmed was we have been suspecting, that has spent more than $50 Million dollars on its television advertising campaign promoting pre-registrations for the new gTLD program. ""Web hosting company 1&1 has spent over $50 million on TV, print, and online marketing for new generic top-level domains (gTLDs) and has increased its web traffic by 200% … [Read more...]

Starting Today, Twitter Allows You To Schedule Your Tweets For Publication Up to A Year In Advance

According to a blog post on, starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience. With scheduled Tweets, you can publish content at … [Read more...]

Internet Advertising Blows Past $20 Billion In 1st Half Of 2013; Up 18%; Check Out This Crazy Chart Starting From 1996

According to  the Interactive Advertising Bureau, Internet advertising revenue surged past $20 billion for an all time record in the first half of this year. Leading the way was an "explosion in mobile ads shown by companies including Facebook and Google". Online ad revenue of $20.1 billion in the first half represents an increase of 18% over last year’s first-half ad revenues of $17 … [Read more...]

As The WikiLeaks Movie Gets Set To Open 2 Domainers, Schilling & Howe Get Ready To Cash In

As the movie about WikiLeaks founder Julian Assange entitled The Fifth Estate, whose URL is, is getting ready to open 0n October 18, two well known domainers are primed to make some money off the movie which is already getting a lot of buzz. Frank Schilling's Name Administration owns the domain name while my Domain Sherpa weekly domain investor co-star … [Read more...]

Will There Be A Super Bowl Commercial For Legalized Marijuana?

Two different Commercials promoting  Legalized Marijuana have made it o the second round in the Intuit small business competition for a Super Bowl commercials. According to a press release,,  which bills it self as the "The nation's first online search-and-booking platform:" has made it to the second round of the Intuit Small Business Competition. Also an television … [Read more...]

ANA Sounds The Alarm: US Tax Proposals Could Kill The Ad Industry & Domain Monetization

Under US tax law, advertisers are allowed to deduct 100% of the amount they spend on advertising on their tax returns. However according to The Association of National Advertisers (ANA), several pieces of legislation are expected to be introduced by House Ways and Means Committee which would require advertising costs to be amortized over three years, rather than deducted in the year the funds … [Read more...]

Techstars Acquires NameLayer to Bring Premium Domain Names to its Portfolio

According to a blog post on its company blog,  Techstars has acquired the entire portfolio of NameLayer, a popular inventory of brandable domain names curated for the tech market. NameLayer was founded by Julian Shapiro and Edward Zeiden in 2011 as the commercialization of Shapiro’s domain aftermarket algorithms that were designed to find the needles in the domain market haystack. S ome … [Read more...]