Mercedes Benz Launches MB4.Me To Sell Cars & As Its New Umbrella Brand

As pointed out by, Mercedes Benz is rolling out ad campaigns centered around .Me domain names.

Mercedes has launched a  “Mercedes me” campaign and they are using as well as the domain name MB4.Me.

As seen today on Facebook, Mercedes-Benz is advertising its cars using MB4.ME domain name.

The full ad goes as:

Ryan can’t remember how he got this car. Help him get his memory back and join him in the new GLA on a journey through the thrilling world of his memory.

Now at:

Now so long ago Mercedes has launched “Mercedes me” campaign and yes, they are using too.

The entire story goes like this:

Here is how Mercedes described its new brand:

Under this new umbrella brand, the Stuttgart-based premium automotive manufacturer is bundling all existing and future service offers, making them easily accessible at any time on a digital platform that is scheduled to go online in Summer 2014. “Mercedes me” is broken down into five areas – “move me”, “connect me”, “assist me”, “finance me” and “inspire me” – and takes into account all product-relevant areas such as the purchasing, financing and servicing of vehicles, as well as Daimler’s internationally acclaimed mobility services.In this way, “Mercedes me” allows all service and mobility areas to be integrated seamlessly and conveniently, thus raising the bar once again for individual customer care.

The new “Mercedes me” service brand is the next logical step in the sales and marketing initiative entitled “Mercedes-Benz 2020 – Best Customer Experience”.

By 2020, growth is not only to be generated by launching new products and vehicle segments, but also by aligning the sales organization and marketing activities with the ever-changing customer needs and wishes. “Best Customer Experience” brings together a number of different marketing, sales and after-sales approaches with a view to providing customers with a consistent premium brand experience through all brand contacts. In future, this attractive initiative will be made available on as broad a basis as possible and will be universally accessible online at all times. As well as in virtual form via a convenient digital platform, it will be available in the innovative and unconventional centrally located city stores, which will be named after the new “Mercedes me” brand.

The guiding principle for the new brand is “The best for me” – regardless of whether the user drives a Mercedes-Benz, another vehicle or none at all. In the five areas – mobility, connectivity, service, financing, and inspiration – the new brand offers a comprehensive range of intelligent, forward-looking services.

“In this way, we are making interaction with the world of Mercedes-Benz even more individual, transparent, attractive and convenient”, emphasized Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars Marketing & Sales.

“Mercedes move me” offers intelligent mobility solutions, regardless of whether or not you have a car. With moovel, car2go, car2go black and Park2gether, Daimler Mobility Services GmbH is working to offer an impressive range of individual mobility services to choose from. In addition, strategic partnerships allow customers even greater choice – for instance with the smartphone-based taxi service MyTaxi, chauffeur service portal Blacklane or coach provider FlixBus.

The premium rental service Mercedes-Benz Rent is a valuable addition to the range of services offered by “Mercedes move me”.

The services offered by “Mercedes connect me” allow customers to connect with their vehicle anytime and anywhere.

The connectivity services include accident, maintenance and breakdown management as well as the Mercedes-Benz emergency call system and telediagnosis. Via “Remote Online”, you know where you have parked your vehicle, whether the doors have been locked and how full the tank is. Even the stationary heater can be switched on via “Remote Online”. Mercedes-Benz apps also provide valuable information, while making individual mobility even more convenient.

“Mercedes assist me” offers a personal, customized service for Mercedes-Benz drivers at calculable service costs – anywhere and around the clock. This includes online access to customer service, including automated appointment booking functions. As well as this, all drivers can find and contact the Mercedes‑Benz partner of their choice online.

“Mercedes assist” offers customers tailor-made financial services relating to their vehicle and grants them easy access to the wide range of Daimler Financial Services – from flexible and attractive financing solutions to individual leasing offers and the right insurance for their ideal car.

“Mercedes inspire me” gives insight into Mercedes-Benz’s research and development activities and, at the same time, is far more than an information portal offering interesting stories about innovations, technologies and mobility. Rather, being part of a community allows customers to follow Mercedes-Benz’s innovative business concepts as they take shape. By interacting with experts from different areas, they can get involved in the development of new technologies and services early on and contribute their own ideas and suggestions.

“Mercedes me” is more than an online platform and is visualized across all communication channels. The brand’s offering will be accessible in Summer 2014 using a personalized Mercedes ID on

In future, customers are to have access to all individual Mercedes-Benz services from a single source.

The website is available in German and English and is compatible with all mobile devices.””

You can expect to see vanity new gTLD extensions used by Brands in the same manner in the future.

Ga.Me Launches “Revolutionizing The Way People Play & Develop Games”

According to a press release out this morning by the .ME Registry the site  Ga.ME, a product that is revolutionizing the way people play and develop games launched today.

Developed by Turbulenz Limited in Guildford, UK, Ga.ME is the first unified online game platform and social network capable of delivering console quality games across desktop, mobile and tablet devices.

In addition to a catchy name and a new brand in the browser-based game market, Ga.ME brings a variety of new features for both developers and consumers alike.

With Ga.ME developers are able to build, publish, iterate and monetize high-quality games that are optimized for all online devices, whereas consumers may instantly (and free-of charge) enjoy the most engaging games of today that boast unparalleled visuals, multiplayer options and social features.

“We are very excited that Turbulenz decided to launch their product on a .ME domain name”, said Predrag Lesic, the CEO of the .ME Registry. “It is amazing to see the platform that caters for the customer’s needs while being able to meet demanding standards of compatibility with the growing number of Internet connected devices. This is exactly one of those services we were hoping to see developed on Ga.ME when we launched the Premium Domain Program“.

James Austin, the CEO of Turbulenz, added: “It is simply not possible to get a more compact and perfect domain name to launch the Internet’s most sophisticated game platform. Deploying the Turbulenz game platform on the Ga.ME domain has given us the most exclusive and unique destination for our revolutionary game platform”.

With around ten thousand developer accounts opened at the Turbulenz Developer Hub and hundreds of thousands consumers playing each day, Ga.ME is slowly taking over the world of online games and it is becoming the force to reckon with. But, what is more important, the team behind Ga.ME stays true to its mission – to create the greatest online gaming experience and become a hub for the stickiest and most engaging games.


Another .Me Covered By TechCrunch: Raises $1.7M In Seed Funding & Launches W/ 5K Users just covered another company built around a .Me domain name.

According to the story  is “launching its personal homepage and Q&A platform today, backed by $1.7 million in seed funding. ”

“The product, live now on both web and mobile, offers users an online presence where they can publicize their likes and interests through a series of interview-like questions.

“The company was founded in mid-2011 by Harvard grad (and former Facebook intern) Meir Lakhovsky and Cornell grad Jared Jaffe.”

The service is now in beta, and already has seen over 5,000 people creating PushPages on the platform, answering questions about their interests, hobbies, recommendations and tastes.

“When users first sign up, they’re asked several questions to get started, some more practical than others. For instance, you may be asked about your favorite restaurant, TV show or song, or “something interesting about you most people don’t know?,” if you want to dive a little deeper. To keep the content fresh, users are sent a new question to answer each week.”

The founders see PushPage as a way for celebrities and other notable people to reach out to their fans (e.g., see author Daniel Pink, TV personality Farrah Abraham, musicians Imagine Dragons, etc.), but also as a way for members in closed communities to get to know each other better.

“While anyone today can create a PushPage for free, private-labeled versions are available for companies, schools, fraternities or sororities, non-profits, and other organizations. Small “PushPage Communities” up to 15 people are free, then pricing starts at $60/month for small-to-medium sized organizations.”

You can read the whole story here

 Bought On Afternic For $7K Is Bought By Avast Software

According to a blog post, a company that just started up in late November 2011 has been acquired by Avast.

Terms of the deal were not disclosed.

According to the company, is the number 1 security app on Facebook with more than 90 Million Facebook profiles scanned to protect the privacy, security and reputation of users of the biggest social network worldwide was purchase for just $7,000 on Afternic in August 2011.

The company was covered by in December of 2011.

Here is some of the blog post:

“I couldn’t be more thrilled to share the news that as of today, has joined AVAST Software, maker of the world’s most popular antivirus.”

“When Christian and I started our business together, it was our vision to bring privacy protection to the forefront of the IT security industry and that the two – privacy and security – will ultimately blend: Whereas antivirus software protects the user’s valuable data on a device, personal data protection solutions are needed to secure sensitive data in the cloud, on social networks, in apps, and on the Web.”

“I am overwhelmed that our vision has reached its destination, the deal with AVAST is the most crucial milestone in our company’s history. This new set up will allow us to design security for the user to protect their data independent from which device is utilized and from where it is being accessed from. Our mission will remain the same: We will continue our dedication to provide a safe and carefree online experience for everyone; we can now do this at a much wider scale, with even more power and at a higher speed.”


.Me Registry Releasing: Around.ME, Hire.ME, Fund.ME, Find.ME, For.ME

The .ME Registry, operator of the .ME Internet extension, is releasing five exclusive, previously unreleased premium domain names: Around.ME, Hire.ME, Fund.ME, Find.ME and For.ME.

The .ME Premium Domain Program is open for applications starting May 10, 2013 and is set to close June 15, 2013.

These memorable .ME domain names are ideal for any company that wishes to brand themselves as unique and personal or launch a new product using an exclusive name. All businesses, large or small, existing or start-up, are eligible to apply.


The .ME Registry CEO, Predrag Lesic explains: “The goal of the Premium Domain Program is to assign the very best premium domains to the best content. We are not interested in just selling the domain; we think the quality of service provided has a far better value for our company and for the end users. That’s the main criteria we’ll be looking for in our Premium Domain Program applicants.”


The .ME Premium Domain Program, which began in 2008, has had many successful applicants. Startups like, and as well as established companies like Visa (, Google ( and Time Inc. ( have all participated in the program.


“Branding our service with a dotME domain was an obvious choice because we provide a unique, personalized experience for our users to display a full snapshot of their lives online in one central place,” said Ryan Freitas, co-founder of About.ME. “We also found that the ability to so specifically brand About dot me was an integral part of how we were able to make such a successful connection with our users.”


Applicants are judged on the quality of the service they are providing, their references and their business proposals. The winning applicants for Around.ME, Hire.ME, Fund.ME, Find.ME and For.ME. are scheduled to be announced by July 1, 2013.


To learn more about how to apply for one of the five Premium Domains, as well as the application and selection process, please visit
To learn more about the .ME Registry, developing a .ME business idea, or to find out how to register a .ME domain name, go to http://www.Domain.Me
For examples and articles about the many clever uses of .ME, visit