JD.com is going public this week as it IPO hits Wall Street.
It was just a year ago in March 2013 that we told you, China’s” leading direct B2C e-commerce company”, Jingdong , who was operating as 360buy.com, purchased re-branded as JD.com.
The company is trying to sell $1.9 Billion dollars worth of stock in the IPO, making the $5 Million spent on its brand a pretty good investment.
According to the Wall Street Journal the stock offering is quite different than most as after the IPO, JD.com’s chairman and chief executive, Richard Liu, will control 83.7% of the voting rights after the offering while owning a 21% economic stake, thanks to special shares that carry 20 votes each”
We will let you know how this prices out and what it opens at when it begins trading