A client of Brand protection company Mark Monitor has purchased the highly brandable domain name iPick.com from Vertical Axis.
The domain name was transferred over to brand protection company MarkMoniktor.com today.
The domain name was owned by Vertical Axis who seems to have owned the domain name since at least 2005
Of course we do not have any idea how much the domain name sold for but knowing Vertical Axis we can only assume it was a six figure purchase.
The domain name is not currently resolving.
It will be interesting to see which company bought this domain name and what it will be used for.
We will keep our eye on this one.