Co.Com Enters “General Availability” Phase At Noon EST Today!




According to a Press Release we just received the Co.Com registry will enter the live General Availability (GA) registration phase today, Tuesday, July 8th at 16:00 GMT (12 noon EDT).

The .Co.Com registry previously announced it was removing tens of thousands of its premium domain names on their reserved list and allowing Landrush registrations which would presumably carry over to GA (except for those taken in Sunrise and Landrush)

Here is the rest of the press release:

“As we look ahead with great anticipation, it is also a good time to reflect on the past few months. Our Landrush registrations were strong. It’s a very competitive market with an increasing number of choices. In this environment, despite our pricing being much higher than many of the new gTLDs, total registrations are now in the single-digit thousands, without deep discounting, give-aways or gimmicks.”

“.Co.Com is getting the greatest uptake in the 218 countries where third level names are commonplace (UK, Australia, South Africa, Brazil, Korea, Japan, etc.). Registrants have been able to get the keyword names they’ve wanted, but have long gone in .com or their respective ccTLD.

Some registrants in those countries also realize that a domain will rank better in global search than a ccTLD (all else being equal).  As most of our readers know, ccTLDs rarely rank high in search engines when searches come from someplace other than a company’s home country.

Registants are also finding that, unlike new gTLDs, often come with existing traffic they can monetize. That can either be a boost to their existing traffic, or get their new site off to a running start. Traffic is something you typically do not get when registering a new gTLD or a third choice .com or ccTLD.

Having said that, the biggest factor influencing registrants is that ends in the familiar and popular .com extension. There are still 30 million+ .com ads every year and most of them are hyphenated multi-word, third or fourth choice domains.  The extension provides a chance for companies to get the short memorable keywords that are long gone in .com, and .co, and ccTLDs for that matter.

We’ve been suggesting that registrars show a in search results when the .com is not available, and there is no strong signal for a new gTLD. Registrars who are doing this are seeing excellent conversion rates, even at the higher Landrush pricing. We’re looking forward to seeing the results when lower General Availability pricing takes effect today.

Most importantly, we are very encouraged to see websites going live.   Here are some of the sites that have chosen to brand themselves with a short memorable domain.

Explore the work of artist Ben Walker

Geneva-based ASKA provides moving services for valuable assets (“Vauling”)

Hola! Lear English via Skype

Largest professional suppliers of DAF used commercial vehicles in the UK

New sites appear every day. We’ve been posting and tweeting about them, and will begin featuring them on this website as well. If you see a “in the wild” please let us know!

Thank you again to those who have registered a during our Landrush Phase, and to those in the domain name industry who have been so supportive.

A special thanks goes to our registrar distribution channel for all their excellent work to promote during a very busy time for them.

More registrars are going live today, with others to follow. We now look forward to continuing our journey with you as we grow the community.


Will This Domain Portfolio Owned By The Castello’s Be The 1st To Sell For Over $1 Billion?





Last week I received a tweet to @thedomains, asking the question:

“Is any domain name portfolio worth over $1 Billion Dollars?

We are about to find out.”

The link in the Tweet goes to this site, which says:

“The portfolio consists of 40 hyper names (and hundreds of others) that will ensure a substantial and immediate impact on the Internet if they are paired with the right global resource.

The seller’s preference is to keep the portfolio intact.

It is his belief that the whole is substantially more significant than the sum of the parts.”

I was initially concerned whether the company sending the Tweet out was really representing Castello Cities Internet Network, Inc (CCIN) as I never heard of the broker.

CCIN is the owner of the domain names linked to the Tweet, so I contacted Michael Castello CEO and President of Castello Cities Internet Network, Inc., who confirmed the domain portfolio was for sale but there were 41 primary domains not 40.

Michael agreed to answer some questions:

1.   Michael Why did CCIN put this portfolio up for sale now ? Does it have anything to do with the roll out of the new gTLD program ?

“”I have been entertaining the idea since the beginning of 2014.

Back in 1994 I told my mother that our family is on a twenty-year adventure. I always look for indicators that something will occur in the future. received one offer back in 1995 for $100.

The next offer (and sale) of $3.1 million was nineteen years later. There was no talk from the buyer in regards to its traffic or revenue. It was a domain name only acquisition.

At the same time, my partner and brother David had already put 15 years into our business, and he wanted to get back into the music industry, which is where we started. I can’t blame him. If you love performing on stage, creating music, and traveling, then that is what you should do. Success can be determined in many ways. When someone is able to do what they want to do, whenever they want to, I would call that success. I love what I do on the Internet, but there is a point when one needs to look at current events and decide if a change is in order.

I feel that it is a good time to see if I can maximize the potential of our portfolio. I realized that I cannot plausibly put the kind of time and effort into each of these 41 names that is required.

The Internet has changed so much over the last ten years. No longer can someone create a five-page website on a name like and make thousands of dollars doing virtually nothing. If I spent the kind of effort that deserves, I could easily make tons of money right now. But the public expects a richer experience than what a static info-site can provide. Now multiply that by 41 hyper names. It would be impossible for me to do so.

I now believe that the potential of what I built back in 1995 may be better realized by another enterprise. It makes sense for me to sell the portfolio and give David his share, and give the government its share. This allows me to simplify my situation, giving me more freedom to do what I want to do for the next 20 year adventure.

Of course, I will remain in the domain business; there is no better market to create wealth and financial freedom, and the future of civilization requires a functioning virtual world that continually grows in vastly new technological directions.

I was very happy to see move to a company that now has huge global reach. Imagine what the right party could do with or Look at them in their current form and realize that their true potential would be a game-changer for any company with the right resources.

The new gTLDs are a part of the advancing name economy. There is a hierarchy in our market, and they have a place, but .com will always be the star of the DNS. That place will continue to grow as the public continues to use the Internet as an environment that they can dwell in, instead of as an app or tool to search for things.

Domain names are addresses for people to find each other. Some of those addresses already exist as common phrases in our minds, like, and In such cases, those names are already worth a lot, with great leverage and a worldwide trust factor.

I go to great lengths to allow myself the time and money to do what I want to do. For twenty years, I’ve had great personal freedom, and I have my portfolio to thank for that.””

2. Can you list the 41 primary domain names for me that are for sale in this portfolio?

Currently I am selling 41 hyper and generic domain names.

I have around 1,000 more that could be acquired for extra.

Here are the 41:










































3. What is the asking price?

$1.2 Billion Dollars.

4. Why did you decide to sell these domains as a portfolio rather than separately?

“My gut feeling tells me that there are a few people in the world who both understand what my portfolio really contains and can afford it.

It was built at a time when whatever my passions were, became my domain name to own. Anyone can piece together a portfolio of names, but arguably none have the passion of creation that mine has.”

5. Does that mean at this point you will not entertain offers on any one domain in the list?

“”I’ve had some pretty good offers that I’ve turned down on some of them after the sale. That sale was a statement of timing.

The rest are like The Crown Jewels to me. It would be like taking a butter knife and plucking a beautiful gemstone from the royal crown.

No – they stay together.

I will hold at this price until the end of 2014 to sell.

After that I will be asking for more.””

6.  At over $1 Billion I would assume its going to have to be a public company who would buy this portfolio, do you agree? Who has over $1 Billion in cash that might be a buyer?

“I feel that there will be an individual who sees what I see. ”

They might be the head of a large company, or someone with a lot of influence. There are people who have made vast amounts of money in the past five years. Many are not in the US, but rather Asia and the Middle East. But that money is scared money, and they are unsure of the best market for them to invest in.

Investing in my portfolio will allow any company with money and resources to be a major player in a multitude of verticals such as for beauty; for country music; for family; for financial; for travel; and for charity, just to name a few.

I would liken it to having the ability to be Rockefeller, Carnegie, Chase, Ford, and Vanderbilt all at the same time.

Those leaders carved out their industries over their lifetimes, always wanting to capture the other markets. They were very competitive.

Never before has anyone had that kind of global opportunity to dominate across such vast marketplaces. The Internet allows it, and my portfolio is a free and clear path to the future.””

7. Who is behind and why did you choice them as your broker?

“I did not expect this to go public.

I gave an opportunity to a friend to make some money, and he tweeted the portfolio out.

I have a small pool of friends who I offered to broker my portfolio.

It was never exclusive.

This release gives me a chance to say publicly what I have been saying over the past three months to industry friends at conventions. They had the same questions you are asking, and I think I should qualify my reasoning.””

8. If someone is interested in the portfolio, whom should they contact?

Thanks Michael and best of luck


I should note the 41 domain names priced at $1.2 Billion dollars,  comes to $30 Million Dollars on average, per domain name.


Here are a few other stories about or written by Michael Castello:

Read about Michael’s Call To Action effort

Read about the sale of

Read about the Michael’s Block The Bullies effort

Read Michael’s post The Future is about Leverage


Who is the greatest domain investor of all time ?


There have been many fortunes made and a few lost in the domain world over the last 20 years or so, some were there early and some made a big splash when most thought it was too late to do so. There have been successful domainers from every continent on earth, except maybe for Antarctica.

So this post is for you to decide, from Schwartz to Schilling, Ham to Day, Mann to Ye, who is the greatest domain investor in your opinion and why ?

Please only post one, you may think of different people for the same honor using different criteria, “So and so would be #1 if we were talking best portfolio but someone else would be for most sales, etc…”

Use all the criteria you like to come to one choice.

The 1st Installment of Things You Can’t Believe People Did This Week In The Domain World

I spotted a few hard to believe things that happened in the domain world this week and I thought I would put them into one post.

I’m thinking about making this a regular weekend feature as there is typically no shortage of incredibly hard to understand things that happen every week in the domain space.

Let me know what you think.

On second thought you always do

Someone actually registered the domain name

The domain extension .Fish just launched this week and according to, only 725 have been registered including this gem.

Honorable mention also goes to these two domains also registered in the .Fish Extension:

One .Fish domain that wasn’t taken and is actually still available as of publication is Sword.Fish arguably the best possible .Fish domain, ( is NA) but it does carry a registration and renewal price at Godaddy of $1,050 per year.

I just went ahead and registered for $28

.Vision another new domain extension that launched this week has less than 1,000 registrations but one registration caught my eye (pun intended):

In case your wondering not all four domains (the three .fish and the one .vision were not registered at the same registrar)

On a completely different note some trademark holders spent a lot of money this week to file UDRP on what I would consider pretty stupid and worthless domains.

Philip Morris filed a UDRP on the domain name which is going to a simple parked page which doesn’t even have that many links to Cigs.  I’m sure I can find 100 much worse infringing domains on Marlboro if you give me an hour.

Harley Davidson filed a UDRP on the domain name this week and already got the domain transferred to it but not only does the domain have two hyphens in it but the word Jewelry is misspelled and we can assume gets probably zero visitors a year.

On the other hand the domain name, correctly spelled, is registered under privacy at Godaddy, not by the trademark holder and is 7 years old.

Finally the Compagnie Générale des Etablissements Michelin (Michelin) filed a UDRP on this totally worthless domain:

The domain name doesn’t even resolve.

Between filing and legal fees figure a UDRP costs somewhere around $2,500 to file.

Google Adult Ad Ban Now In Effect

CNBC is reporting that the Google Advertising Ban on Adult domain names is now in effect.

We reported earlier this month that Google was going to impose new restrictions on adult advertising, which some believed amounted almost to a ban on advertising.

Today CNBC is reporting that “Google is getting out of the porn advertising business”.

The changes, which went into effect late Monday, prohibit any promotion of most sexually themed sites, specifically those that feature “graphic sexual acts with intent to arouse including sex acts such as masturbation.”

A company spokesperson noted that Google has long had restrictive policies on its adult category for some time and expected many advertisers had already looked to other advertising venues. ”

I haven’t heard much about this in any industry blogs or from parking companies.

We will be watching some of our own domain names and see what the effect of this is.