Acquired On Afternic For $9,500 Last August Raises $30 Million










The domain name sold on Afternic in August 2013 for $9,500.

Today Term Sheet is reporting that the company who bought the domain is now named  ThoughtSpot, it is located in a Redwood City, California and is a  “provider of search-based business intelligence solutions, has raised $30 million in Series B funding. ”

“Khosla Ventures led the round, and was joined by Aaron Levie and return backers like Lightspeed Venture Partners.

In February the company raised $10.7 Million, as reported by

The company “is the brainchild of Nutanix co-founder Ajeet Singh and Amit Prakash, who was a founding engineer of Microsoft’s Bing team and then spent five years leading technical teams in Google’s AdSense Analytics group.”

Branding of a company that already raised $40 Million based off of a $9,500 domain purchase less than a year ago.

ICANN Says Brands Are At Risk of Domain Abuse

Katy Bachman at AdWeek did a piece on ICANN and their statement that brands are at risk of domain abuse. They are warning brands to protect their intellectual property by using the Trademark Clearing House. The article mentions that many brands are not rushing to pay  the $150/year per domain fee to register each brand.

From the article:

Try to follow this. Icann, the international organization that has begun to roll out hundreds of new generic top level domains over the objections of brands worried about domain abuse, is now warning brands that they are at risk of domain abuse.

At the end of last month, the first of what will be hundreds of new domains (suffixes to the right of the dot in a url, like .guru, .photography) went live, adding to the more commonly-known domains like .com and .net.

The article goes on to get some feedback from those both in advertising and intellectual property

To Greg Shatan, a partner with Reed Smith who specializes in intellectual property law, it’s a blatant sales pitch. “They’re trying to drum up business. The only way the [Trademark Clearinghouse] gets paid, is if trademark and brand owners are scared.”

Read the full article here

New Pizza Chain Spends a Whole $500 To Secure Its Brand,









This is a new pizza chain starting to gain some momentum has now added South Florida to its locations.

Your Pie which started in 2008 the same year  the domain name was acquired the domain at a auction for a whopping $500, which is now the name for the pizza chain which is busy franchising locations.

The chain is now in Georgia, Florida, South Carolina and Tennessee.

Another example of someone selling a highly brandable domain name for pennies on the dollar.



LaunchRock Switches From .Com to .Co

Screen Shot 2013-07-02 at 9.44.30 AM which bills itself as “A Platform For New Startups” has switched its main URL from to effective July 1, 2013.

In a email sent to users, announced the change:


From: LaunchRock <>
Date: 2013/7/1
Subject: ACTION REQUIRED: Keep your LaunchRock account from being retired

Hello LaunchRocker,

On Monday, July 15th, 2013 at 12:00 PM PST, LaunchRock will be retiring our Legacy platform.

If you do not migrate your account by the retirement date it will be permanently deleted.

You may have noticed the voluntary migrate account button that has been in your Site Builder for a few months. The time has come, due to expense and need for continuity of service, to require all LaunchRock customers to migrate to our current platform.

Please follow these instructions to safely migrate your account, site settings, and emails:
Login to your DNS host
Change your CNAME record host / destination to
Optional A Record redirects should point to any of our IPs
Go to and log in to your legacy account
Click the Migrate Account button
Open the migration confirmation email from to get your new temporary login informtion
Login to the new Site Builder ( to verify and adjust your settings
Click the Launch Site button once you’ve completed 100% of the required steps.
More detailed instructions can be found here.

If you have any questions or feedback as you work in the new platform, you can reach us through the ‘Ideas & Support’ tab in the upper right corner of the site.

Thank you for your continued support,

The LaunchRock Team


While the naysayers will look at the fact that the company can only make the switch to .Co because they own the .com address as well, as you can see the switch to a .com is not a simple one and is going to require all users to take steps to keep their account active and may well loses users in the process.

Also this is not going to be a cheap process for the company so its willing to risk the loss of users and bear the costs of the switch over because the think .Co extension more represents their clients, the startup community which has embraced .Co

According to the .Co registry they now have over 1.5 Million domains registered.

HatTip: Mark Kychma Buys As URL Shortener

According to a post on the company blog, which bills itself as “social media with a mission” that appeals to the The Daily Show” generation”, has just bought the domain name to use at a URL shortener.

The domain name was acquired from the .Pw registry for an undisclosed price.

Prior to the acquisition of the company was using the domain name for its shortener. has a Google Page Rank of 5 and is a top 1,000 site based on traffic data complied by

According to a press release we received at, Upworthy is a “quickly growing media start up that has garnered 10.4 million monthly readers within a year from launch.”

“Business Insider has named them the “fastest growing media company in history.”

Upworthy plans to use as its exclusive URL shortener to share news across all its social media channels. With social media as their primary promotion channel, Upworthy’s shared links generate millions of impressions per week”.