Bitcoin Exchange PSCoin.com ReBrands to LZF.com

According to CryptoCoinsNews.com (CCN), Bitcoin exchange PSCoin.com is re-branding to LZF.com. "The Co-founder of PS Coin Daniel Pusateri told CCN that LZF.com stands for Laissez Faire, which means the free market, a market without government interference. At present, LZF.com redirects users to pscoin.com. The replacement will become complete within the coming weeks." "Pusateri said his … [Read more...]

NoMoreRack.com rebrands to Choxi.com

Internet retailer NoMoreRack.com has rebranded, the name they chose is Choxi, according to the company it is hybrid of "Chock Full" and Choice. I can say I don't get it. I don't think the name is easily spelled when one customer may tell a potential new shopper. On top of that Target used to sell a brand of chocolates called Choxie. InternetRetailer.com reports that the move was partially due … [Read more...]

More Big Brand Fails; As Bang On Trademarked Domains Continue To Drop To Third Parties

This is another post in a continuing series on how big brands are missing and allowing third parties the opportunity to register domain names that are bang on domain names dealing with well known and trademarked products. These are not typo's. They are domain names of trademark products. These are just some of the domains we tracked that got registered by someone other than the trademark … [Read more...]

Coca-Cola Puts Smiley Face Emojis Into Web Address Using .WS Domains

  Ad week is reporting that Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web addresses. The brand registered URLs for every emoji that conveys happiness. Entering any of these happy icons into a mobile web browser, along with the .ws suffix, leads users to Coca-¬≠Cola Puerto Rico's website. Ad Week goes on to say: Why .ws, which is … [Read more...]

Tech.Co “What’s In A Domain Name ?”

Ann Diab wrote a piece on Tech.co that featured Howard Lefkowitz who keynoted NamesCon 2015. The article delves into the deeper meaning of a brand, that it is not just the advertising or how catchy it sounds. The article also includes a video of the NamesCon keynote speech. In a very interesting analysis, Lefkowitz points out that books .com, shoes .com, and even search .com are rarely used and … [Read more...]

Owner of Sols.co Raises $8.5 Million & Buys Sols.com

Forbes Magazine published a story about the women who started Sols, which has one storefront in New York and makes shoes using a 3d printer and a iPad which measures the foot and provider the information to 3d print the shoe. It's an amazing rags to riches story, about getting a startup off the ground, entrepreneurship, raising seed money and an example of the use of this truly game changing … [Read more...]

View The Space Gets $3.3 M Investment From Blackstone & Buys/Rebrands As VTS.com

VTS (formerly View The Space) announced today that they received a $3.3M strategic investment from real estate private equity funds managed by Blackstone (NYSE:BX). The company also announced they have re-branded View The Space as VTS.¬† The company acquired the domain name VTS.com around January 8th. The previous owner of the domain was the Del Mar Electronics Show of La Jolla, … [Read more...]