8 Naming Mistakes Investors Hate to See

There are so many diffferent opinions out there on naming, and more than one reason why certain companies choose the name they do. Sometimes it comes down to budget, sometimes it's a certain meaning to the founder that no one else understands, and sometimes it's about following the herd and following a similar naming convention. Martin Zwilling wrote an article on Entrepreneur that looks at 8 … [Read more...]

After spending $30MM for Sometrics, Amex allows its most popular site Gamecoins.com TO Drop

I noticed the domain name GameCoins.com was in an expired domain name auction over at GoDaddy Auctions after it expired on May 5, 2015. The domain name has a very interesting history. For starters, GameCoins.com sold at Sedo.com for $10,500 on September 3, 2009 and the buyer was Ian Swanson of the company Sometrics. According to an article on AdWeek.com published October 12, … [Read more...]

How Whoosh Inc. Bought Whoosh.com from Directv

The following is an interview I did with Whoosh! Inc’s Jason Greenspan who I had noticed recent acquired the generic exact match .com domain name they have been attempting to acquire for the past 2.5 years. I tried to ask questions to give you insight into how, why and when. This is how it happened and a bit more about the company, its product and the domain names they own. When was Whoosh Inc. … [Read more...]

Bitcoin Exchange PSCoin.com ReBrands to LZF.com

According to CryptoCoinsNews.com (CCN), Bitcoin exchange PSCoin.com is re-branding to LZF.com. "The Co-founder of PS Coin Daniel Pusateri told CCN that LZF.com stands for Laissez Faire, which means the free market, a market without government interference. At present, LZF.com redirects users to pscoin.com. The replacement will become complete within the coming weeks." "Pusateri said his … [Read more...]

NoMoreRack.com rebrands to Choxi.com

Internet retailer NoMoreRack.com has rebranded, the name they chose is Choxi, according to the company it is hybrid of "Chock Full" and Choice. I can say I don't get it. I don't think the name is easily spelled when one customer may tell a potential new shopper. On top of that Target used to sell a brand of chocolates called Choxie. InternetRetailer.com reports that the move was partially due … [Read more...]

More Big Brand Fails; As Bang On Trademarked Domains Continue To Drop To Third Parties

This is another post in a continuing series on how big brands are missing and allowing third parties the opportunity to register domain names that are bang on domain names dealing with well known and trademarked products. These are not typo's. They are domain names of trademark products. These are just some of the domains we tracked that got registered by someone other than the trademark … [Read more...]

Coca-Cola Puts Smiley Face Emojis Into Web Address Using .WS Domains

  Ad week is reporting that Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web addresses. The brand registered URLs for every emoji that conveys happiness. Entering any of these happy icons into a mobile web browser, along with the .ws suffix, leads users to Coca-­Cola Puerto Rico's website. Ad Week goes on to say: Why .ws, which is … [Read more...]