Brand Blunders: Domino’s Files UDRP To Get The Domain Dominos.Pizza: Wynn On Wynn.Vegas

Domino's pizza has filed a UDRP to gain control of the new gTLD domain name Dominos .Pizza. For me its another huge brand failure to protect a brand, on a bang on new gTLD domain. Last week we saw what happened when Bloomberg allowed a third party to register Bloomberg.Market by failing to register the domain name in Sunrise which led to a huge swing in the price of Twitter when a story on … [Read more...]

A Brandable Name That Got Unlucky

The situation going on in Greece has been in the news for the last few years. Back in 2011 a new software company decided to name itself Grexit. With all the talk back and forth on whether or not Greece will leave the Eurozone, some have coined the phrase 'Grexit" reported that all the attention is screwing up the traffic analytics and Grexit is considering a rebrand. From the … [Read more...]

Barclays has a home at Home.Barclays – Dot Com Redirects but not the

Barclays has found a home now at Home.Barclays, back in May they said they would be transitioning away from the .com and the They said they would be adding a layer of security for customers and clients by allowing only Barclays and Barclaycard to set up websites ending in .barclays and .barclaycard. So now Barclays has the .com redirecting to Home.Barclays but not the, that … [Read more...]

8 Naming Mistakes Investors Hate to See

There are so many diffferent opinions out there on naming, and more than one reason why certain companies choose the name they do. Sometimes it comes down to budget, sometimes it's a certain meaning to the founder that no one else understands, and sometimes it's about following the herd and following a similar naming convention. Martin Zwilling wrote an article on Entrepreneur that looks at 8 … [Read more...]

After spending $30MM for Sometrics, Amex allows its most popular site TO Drop

I noticed the domain name was in an expired domain name auction over at GoDaddy Auctions after it expired on May 5, 2015. The domain name has a very interesting history. For starters, sold at for $10,500 on September 3, 2009 and the buyer was Ian Swanson of the company Sometrics. According to an article on published October 12, … [Read more...]

How Whoosh Inc. Bought from Directv

The following is an interview I did with Whoosh! Inc’s Jason Greenspan who I had noticed recent acquired the generic exact match .com domain name they have been attempting to acquire for the past 2.5 years. I tried to ask questions to give you insight into how, why and when. This is how it happened and a bit more about the company, its product and the domain names they own. When was Whoosh Inc. … [Read more...]

Bitcoin Exchange ReBrands to

According to (CCN), Bitcoin exchange is re-branding to "The Co-founder of PS Coin Daniel Pusateri told CCN that stands for Laissez Faire, which means the free market, a market without government interference. At present, redirects users to The replacement will become complete within the coming weeks." "Pusateri said his … [Read more...]