More Big Brand Fails; As Bang On Trademarked Domains Continue To Drop To Third Parties

This is another post in a continuing series on how big brands are missing and allowing third parties the opportunity to register domain names that are bang on domain names dealing with well known and trademarked products. These are not typo's. They are domain names of trademark products. These are just some of the domains we tracked that got registered by someone other than the trademark … [Read more...]

Coca-Cola Puts Smiley Face Emojis Into Web Address Using .WS Domains

  Ad week is reporting that Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web addresses. The brand registered URLs for every emoji that conveys happiness. Entering any of these happy icons into a mobile web browser, along with the .ws suffix, leads users to Coca-­Cola Puerto Rico's website. Ad Week goes on to say: Why .ws, which is … [Read more...]

Tech.Co “What’s In A Domain Name ?”

Ann Diab wrote a piece on Tech.co that featured Howard Lefkowitz who keynoted NamesCon 2015. The article delves into the deeper meaning of a brand, that it is not just the advertising or how catchy it sounds. The article also includes a video of the NamesCon keynote speech. In a very interesting analysis, Lefkowitz points out that books .com, shoes .com, and even search .com are rarely used and … [Read more...]

Owner of Sols.co Raises $8.5 Million & Buys Sols.com

Forbes Magazine published a story about the women who started Sols, which has one storefront in New York and makes shoes using a 3d printer and a iPad which measures the foot and provider the information to 3d print the shoe. It's an amazing rags to riches story, about getting a startup off the ground, entrepreneurship, raising seed money and an example of the use of this truly game changing … [Read more...]

View The Space Gets $3.3 M Investment From Blackstone & Buys/Rebrands As VTS.com

VTS (formerly View The Space) announced today that they received a $3.3M strategic investment from real estate private equity funds managed by Blackstone (NYSE:BX). The company also announced they have re-branded View The Space as VTS.  The company acquired the domain name VTS.com around January 8th. The previous owner of the domain was the Del Mar Electronics Show of La Jolla, … [Read more...]

Visa Rebrands From 1 Letter .Me Domain to 12 Letter. Com; V.Me To VisaCheckout.com

Visa Intentional has decided to rebrand its new digital wallet product from V.Me to VIsaCheckout.com stating that the name change is going to help the company "a great deal" in helping explain what the solution is about. It was just back in November that we told you, Visa was rolling out V.Me  a new service  that lets you shop without sharing your card account information with the seller when … [Read more...]

It’s All About Branding

Nathan Safran wrote a piece on Search Engine Land that had to do with the branding benefits of search. In his piece entitled, It’s Time For Marketers To Attend To The Branding Benefits Of Search, Safran cited a Google study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had … [Read more...]