U.K. advertisers Looking for a Universal definition for Ad Fraud

With a recent study by Integral Ad Science, claiming bot traffic cost advertisers as much as £277m a year in the UK alone, with 12.2 per cent of all ad impressions there found to be fraudulent between April and June. Advertisers are looking to establish a common definition as to what constitutes ad fraud. TheDrum.com reported: Efforts are being led by blue-chip brands including Nationwide, … [Read more...]

Mobile Advertising Prospects Take A Hit – Adblocking is coming to the iPhone with iOS 9

Mobile Advertising has been a hot topic for the last couple years, back in April there was an article by Business Insider titled, "Mobile is growing faster than all other ad formats." From the article: Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" … [Read more...]

A Second German Court Rules AdBlock Software is not illegal

In April we wrote about a German court upholding the rights to block ads, now a second German court has come out and ruled the same way. German publishers seem to be up in arms and have promised to appeal these rulings. Venture Beat wrote: One month after a German court ruled online ad-blocking technology is perfectly fine, a second legal challenge has now arrived at the exact same … [Read more...]

German Court Rules in Favor of AdBlock Plus

A German Court has determined AdBlock Plus is not illegal. AdBlock Plus - which is owned by the Cologne-based firm Eyeo - faces three separate but related cases involving the media groups, ProSiebenSat.1, RTL Interactive and Axel Springer. The publishers plan to appeal the ruling. AdBlock Plus does allow for publishers to get their ads white listed if they meet certain requirements. Some have … [Read more...]

Three Year Global AdSpend Forecast Growth Better Than Last Twenty

Jack Loechner wrote on MediaPost that the next three year forecast for global ad spend growth is better than the last twenty. The article took a look at a recent study from Zenith Optimedia. No surprise the greatest area for growth is in online video which is expected to grow at an average 29% a year through 2017. From the article: According to the new Advertising Expenditure Forecasts from … [Read more...]

Click Fraud? Report Says Bots Made Up To 98% Of Charged Ad Clicks on Google

A paper published by Oxford BioChronometrics SA, which is a company that sells click fraud protection to clients published a report last month concluding that: "Our research found that at best, 88% of the ad-clicks were made by bots on the LinkedIn ad platform, while at worst, 98% were from bots on the Google ad platform" The company said it set up pages as follows: How the research was … [Read more...]

Facebook Reveals Relevance Scores To Improve Ad Quality

Facebook is now going to reveal relevance scores to marketers in the hopes it will improve ad quality. Google has been using a quality score for years. They explain it like this: The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by that keyword. Having a high Quality Score means that our systems think your ad … [Read more...]