Following The Adwords Money Trail

Eric Van Buskirk wrote an article on Search Engine Journal which detailed his data analysis of where advertisers spend their money on Google Adwords. A pretty interesting look at sectors and prices paid in certain niches. From the article: There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no … [Read more...]

Google Rolls Out “Contributor” Which Allows Users To Block Adsense Ads For A Fee

According to CBS News,  Google is rolling out a new service called "Contributor" that will allow users to block seeing AdSense ads on site  users visit for a charge. "Working with a handful of websites, including Mashable, the Onion, Science Daily, wikiHow, Imgur and Urban Dictionary, Google is offering subscriptions for $1, $2 or $3 per month that will block AdSense advertising on those sites, … [Read more...]

Facebook Is Becoming A Bigger Rival To Google In The Mobile Ad Space

Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating coverage of Facebook at overweight. … [Read more...]

Dave Zatz Explains Amazon Ad Network

Dave Zatz runs a very popular gadget blog on First off this does not look like its going to be an Adsense competitor, the ads are going to be CPM  impression based and not pay per click, so I don't see this being a parking alternative. Of course Amazon could change their mind down the road. The program is invite only currently to a select group of Associates. Tech Crunch … [Read more...]

More Brands Are Using Anonymous Apps To Market Their Product

Christopher Heine wrote a piece on Ad Week about the increasing ad campaigns on anonymous app platforms. The article looks at some of the big brands that are advertising on Whisper and Secret. As more and more people access at least apart of their daily online experience through mobile, brands are going to want to be on there. All the talk about new gtlds vs .com etc... This is where people … [Read more...]

Virtual Reality Could be the next big thing in Advertising

Cotton Delo published an article  on Ad Age that looked at Virtual Reality and its role in advertising. Virtual Reality got a big boost with Facebook purchasing Oculus Rift, the deal closed a couple weeks ago and for a good read on the deal check out The Guardian and their story "Facebook closes its $2bn Oculus Rift acquisition. What next?Social network completes deal announced in March, so what … [Read more...]

The other side of Click Fraud

Krebs On Security took a look at the practice of click fraud that depletes a competitors ad budget. The practice is to run up the costs and maybe get them to blow their wad early in the day. I have spoken to people over the years who certainly felt their AdWords campaign was a waste of time and money. While many focus on click fraud on the AdSense side, it seems that the AdWords side is also a big … [Read more...]