Katy Bachman at AdWeek did a piece on ICANN and their statement that brands are at risk of domain abuse. They are warning brands to protect their intellectual property by using the Trademark Clearing House. The article mentions that many brands are not rushing to pay the $150/year per domain fee to register each brand.
From the article:
Try to follow this. Icann, the international organization that has begun to roll out hundreds of new generic top level domains over the objections of brands worried about domain abuse, is now warning brands that they are at risk of domain abuse.
At the end of last month, the first of what will be hundreds of new domains (suffixes to the right of the dot in a url, like .guru, .photography) went live, adding to the more commonly-known domains like .com and .net.
The article goes on to get some feedback from those both in advertising and intellectual property
To Greg Shatan, a partner with Reed Smith who specializes in intellectual property law, it’s a blatant sales pitch. “They’re trying to drum up business. The only way the [Trademark Clearinghouse] gets paid, is if trademark and brand owners are scared.”
Read the full article here