One of the new gTLD applicants for .sucks opened up Priority Registrations for .sucks domain names for $250 per domain and Trademark Priority Registrations of $2,500 per domain.
The truly shocking part of today’s announcement is that the registry plans on charging $25,000 PER domain for Sunrise Registrations.
Sunrise is reserved for registered trademarks which are registered with the Trademark Clearing House (TMCH).
The registry is offering is a $250 priority registration “Reserve the name you want now, first-come, first-serve. Your registration will take place before General Availability.” or a Trademark Priority Registration for $2,500 per domain.
“If a trademark holder waits until Sunrise to apply the fee is going to be $25,000 per domain.”
“Trademark Holders can reserve now and secure a price of $2,500 to avoid announced Sunrise pricing of $25,000.”
“Trademark Priority registrations will take place BEFORE sunrise”
The Vox Populi Registry Inc. owned by Momentous Corporation, which is the only shareholder listed as owning at least 15% of the registry is opened to business
Momentous Corporation also owns Pool.com
The other two applicants for .Sucks are domain veteran Jay Westerdal’s company Top Level Spectrum, Inc. and Donuts.
Donuts previously announced the availability of a global block on all of the extensions it will wind up owning of around $3,000 which would include .sucks if Donuts wins the auction, which looks like a bargain compared to Momentous’ planned pricing.
As for availability it looks like the registry reserved only a handful of domain names from being registered.
This is going to be a problem for ICANN and for the New gTLD program.
While Facebook.sucks, Twitter.Sucks and Microsoft.Sucks can be registered by anyone the domain name Pool.sucks, RobHall.sucks and Momentous.sucks are not available apparently reserved by the registry.
Speaking of Sucks the logo for The Vox Populi Registry Inc. which appears above sucks as the word .Sucks is in white print and doesn’t show up on a white page.