ShareMyPlaylists.com was launched in March 2009.
While many believe its a .com world, others see that its all about branding and truncation which Mr. Frager chats about daily on his blog.
“The main difference in how people use the site is we’re seeing more people using us purely for music discovery, which we’re fine with by the way,” Playlists.net founder and CEO Kieron Donoghue told me in an email. “Hence the name change, to reflect this.””
For those that believe building out anything other than a .com will lead to a certainly amount of traffic being diverted to the.com, the move from the longer .com to the shorter .com is especially risky since the domain name Playlists.com, goes to another site in which people can share their playlists and therefore basically offers the same type of service.