To Auction Off 100-300 Subdomains & 1 Is Outranking Established Site

We have been following the selling of dotChicago(sm) domain names, since Josh Metnick  the owner of first started chatting about selling subdomains off of

Today Josh let us know that he plans on auctioning off 100-300 subdomains this spring.

What is the value of,”

“”We have determined that the best way to set prices for the names is to let the market decide.  This Spring, we will be using an auction format to release a limited set of names (between 100 to 300 to start with) to select companies.  Our total inventory of keywords is around 100,000, but we will be careful and measured in the launch of the names, as well as who gets to use them and for what end, as all of the sites in the ecosystem will need to be quality sites.””

The email also pointed out the case which is only six months old and is dominating search against sites that have been live in this space for 10+ years

“Mark Lawrence, the CEO of SpotHero, recently emailed me in shock — happily in shock, that is beginning to surpass’s Chicago SEO placement— that the domain name they acquired from us,, is now #1 in Bing, and, at #3 organic in Yahoo!, exceeds by six spots for the search term “Chicago Parking.”

“Paid parking is a several hundred million dollar industry in Chicago alone”.

“SpotHero recently closed $2.5M in funding from Battery Ventures, OCA, New World, Lightbank, etc”.

“What I have attached are two screenshots of the SERP’s from both sites.

“One might say “Well, who really cares about Bing and Yahoo!?”  The reality is not so simple: Bing and Yahoo represent approximately 29% of the search market, with Google at 70%.  So throwing away 30% of one’s market.. not so smart.

“On Google, is rising and continues to rise– it has gone from unrecognized, to now second page of results for “Chicago Parking,” and is #1 or #2 for various long-tail Chicago Parking related terms”.


We will keep you updated



  1. webadv says

    Best of luck Josh.
    I too have recently offered sub-domains with “” and a few others.
    I can’t imaging them going for big dollars but for the right price it could be a win-win for all.

  2. NYC says

    Very interesting…will be watching to see how this does. Wonder how third level names would do in .nyc gTLD. Good luck to Josh.

    Any update on the financial performance of email addresses?

  3. says

    “ which is only six months old and is dominating search against sites that have been live in this space for 10+ years”

    with 1000 or so “exact searches” a month… that’s a hardly to non- competed term.
    what’s the big deal?
    Pro-developers know better than that.

    Show me how serious keywords rank…

    Now imagine their email addresses:
    Size/memorability does matters, same problem the NewgTlds will have.

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