When we published our poll a few days ago asking what domain name at Webfest, with a reserve price of $100K or more would sell, we notice 3 of the domain names were .Net’s; Halloweencostumes.net, Costumes.net and Costumes.net.
We reached out to Moniker.com to get more information on these domain and asked why they were priced into the six figures.
The short answer is each of the domains make quite a bit of money.
Here are the details:
Halloweencostumes.net
Includes Rev producing website, that averages 50000 monthly unique visitors. Revenue for 2012 = $227,081. at roughly 50% margins. Inquire further with howardK@moniker.com
Includes Rev producing website, that averages 26000 monthly unique visitors. Revenue for 2012 = $119,900. at roughly 50% margins. Inquire further with howardK@moniker.com
Includes Rev producing website, that averages 25000 monthly unique visitors. Revenue for 2012 = $86,250. at roughly 50% margins.
Code and graphics of the front end website come with the sale but they are not selling any inventory or customer lists, however the seller will give the names of all the suppliers.
The sites get mostly new traffic every month and the peak season is Halloween on these sites.
The website is the front end only since current owner uses the back end to run over 100 sites, so buyer would need to
Run on their own Database
It’s not an affiliate or rev share situation.
If you want any additional information you can contact Howard Kopp
sure, great bargains. I’m going to bid right away.
Interesting that the seller on all three appears to be the owner of HalloweenCostumes.com
What exactly would the upside be for a domain investor?
Tough enough to find value for the end user.
Rick
I’m sure the Moniker.com/Webfest folks will tell you their audience is much broader than just domain investors.
Mike,
It would have to be at this point. 😉
But even as an end user in that direct business, it may or may not be attractive at those levels.
jmo
Lets just say I have a feeling you and I won’t be bidding against each other on this one.
The problem, Berkens, is that you don’t add your true perspective in the quasi-promotions you write in these articles. If you don’t think it’s a great opportunity, you should reflect that in the article. A lot of people look up to your opinion in this space. I admonished you about the new gtlds last year about the same thing.
Domen
I would love to know how I’m benefiting from this “Quasi-promotion ” since I don’t own these domains, I don’t own moniker or its parent company, none of them even advertise on the blog.
Maybe take it for what it is, a story about something going on in the industry.
I don’t have to opine on every post I write
What’s the downside of buying a domain (halloweencostumes.net) that returns the buy price in 1-2 years?
Conversely, why would you sell a property at 1-2x annual revenue?
@bnalponstog
when something is wrong? 🙂