Demand Media, Inc. (DMD) , announced the acquisition of Denver-based Name.com an ICANN accredited registrar with almost 1.5 Million domains under registration
“The acquisition is intended to expand Demand Media’s platform as it prepares for the historic release of new Top Level Domains (TLDs) this year”.
Demand Media applied for 26 new gTLD’s itself, and is a partner with Donuts, Inc. in another 100 of its new gTLD applications. Demand Media, Inc. is also the backend provider for all of the new gTLD registries that Donuts will be awarded.
Name.com was founded in 2003.
“Demand Media’s eNom subsidiary has over 13.5 million domain names on its platform registered by over 8,800 resellers and partners.
“Name.com will provide a direct channel for us to reach consumers and small businesses as they develop and manage their online identities,” said Richard Rosenblatt, chairman and CEO, Demand Media. “This becomes even more valuable as over one thousand new domain extensions are expected to become available for registration in the years ahead.”
“Demand Media will retain the Denver-based team and the business will report to Taryn Naidu, executive vice president, Registrar Services. “Our strategy is to provide an end-to-end solution for all things domains — whether you are looking to consume or distribute names and services,” said Naidu. “Name.com brings innovation, creativity and a deep commitment to their customers – factors which we believe are essential in the environment of new gTLDs.”
The press release did not contain any details on the deal, how much Demand paid for Name.com and if the price was paid in cash and/or stock.
We will check out how this deal plays out on Wall Street when the market opens.