Frank Schilling’s Uniregistry Launches .blackfriday Website

Frank Schillings new gTLD company, just launched a new site promoting its .blackfriday new gTLD application.

Uniregistry is the only company that filed an application to operate the new gTLD of  .blackfriday.

.blackfriday did NOT receive a GAC early warning.

According to the site here is the vision for .blackfriday:

“”Our Vision for the .blackfriday Domain

More meaning packed into a
single domain name.

While some may find it difficult to imagine owning a domain name ending in anything but .com, we are at the beginning of a revolution that will change the way people browse the Internet. Unprecedented opportunities are on the horizon with the introduction of new specialty gTLDs like .blackfriday. Web users will come to expect more intuitive naming online, while registrants will gain access to a whole new selection of meaningful name options that are much more relevant to their brand.

Uniregistry is at the forefront of this movement, investing in these possibilities to help them become a reality.

Steady, continuous growth and prosperity.

This is a unique, one-time opportunity for the art industry to establish its own space on the Internet. With proper stewardship and execution, the .blackfriday top level domain will result in better experiences for consumers, exciting new marketing possibilities for businesses, and, ultimately, a thriving online environment for the industry as a whole.

Uniregistry is dedicated to the long-term success of the .blackfriday domain, and we are one of the very few organizations in the Internet naming space today that have the right combination of experience, passion, and infrastructure required to deliver on this vision.

Why does the world need the .blackfriday TLD?

The .com space is exhausted of meaningful names. Perform a quick attempt to find a domain for a new venture, and you will immediately see how Internet naming, as it stands today, is limiting the creation of new brands. We are forced to a) restrict our brand name based on the remaining available .com names, b) seek out a name in the unpredictable secondary market, or c) settle for a mediocre domain name that threatens our visibility and credibility on the Internet.

As an increasingly tech-savvy population continues to find new ways to connect and do business online, good names will only get more and more difficult come by. New, specialized gTLDs, like .. blackfriday, are the answer. They will introduce a whole new realm of highly relevant and intuitive naming alternatives for registrants to tap into.””


he Benefits of Owning a .blackfriday Domain

Right time, right place.

Online visibility that really speaks
to your audience.

Domain registrants getting lost in the realm of larger TLD spaces can now establish a credible online presence for their brand in this new space. The .blackfriday domain name is more relevant to web users looking for art-related products or information. Your visitors will instantly understand what your site is all about, allowing you to bypass one of the biggest challenges faced by website owners today: attracting audiences that are genuinely interested in your offering.

How about a good night’s sleep?

Peace of mind and a stress-free user experience that you can take for granted.

The technical infrastructure and support behind the .blackfriday domain is truly unmatched in terms of reliability and security. Uniregistry’s systems are designed and co-maintained by the Internet Systems Consortium (ISC) – the operators of the Internet’s F-Root server and authors of the software running 85% of DNS services worldwide.

This rock-solid technology foundation will be paired with superior ease of use and user interfaces to help registrants administer their names.

Just show up. No hoop-jumping.

Fair, predictable pricing and
open access for registrants.

After an initial sunrise period for brand owners, .blackfriday names will be made available to registrants on a first-come, first-served basis. We are committed to offering an egalitarian pricing structure and fixed renewal costs to our registrants. Uniregistry is a neutral domain operator, and does not provide any preferential opportunities.

Why are we committing to this? Our years of experience in Internet naming have proven to us that the most successful namespaces are born from predictable, even-handed governance.

The Uniregistry commitment.

Backed by the Internet’s leading technology and naming experts, we have the resources, the vision, and the expertise to establish the .blackfriday domain as the leading specialty TLD for the industry.

Uniregistry is developing new territory for businesses on the Internet. We want to make these names freely available to all. You will not find a more experienced registry dedicated to the ongoing, long-term success of its gTLDs.



  1. says

    I don’t think the .blackfriday is the best one can do with right of the dot. Then, again, I know the proprietor of this gTLD is a fabled genius. I am going on record now to say it’s not a very bright idea. If someone can type “blackfriday”, then can type any long-tailed .COM

    I think there will be successful gTLD, more of a novelty than anything.

    The trouble we have in domain names stems from Google’s domination of search, and the internet as a whole. Everybody has to dance to their whims. Not shortage of domain names. But of all the gTLD’s I’ve seen so far, .blackfriday could be one of the dumber ones. I like Frank, but, I don’t know about this one.

  2. says

    .blackfriday is hopelessly too long!

    Don’t forget, there’s a hefty 11 characters right of the dot, and then
    we need to consider who ‘could’ be interested in regging names
    like or etc.., and frankly,
    there’s not many good combinations here (and the Black Friday
    term is not used outside the US!). So if selling names to registrants
    is his plan then I say that this gTLD will fail badly…

  3. says

    This is a comment from the Unregistry website:

    “.inc will become the Internet’s leading space dedicated
    to corporations.”

    Hmm, really?! I guess Frank has not heard about .co then,
    which is a much better extension for corporations, and
    has had several years head-start.

    I only spent 5 minutes on the site, browsing, but had to
    leave it at that as you can only do so much when you’re
    laughing uncontrollably.. :-)

  4. says

    I hear ya

    I am busy buiding out my because these gTLD speculators will need it to have their swap meet when it’s time to dump those junk. Too bad I will be busy broadcating Worldcup Soccer from Brazil or someother big deal! Go ! Down with gtlds

  5. Grim says

    .BLACKFRIDAY seems unnecessary except for those looking for a bit of novelty in their domain name. Any well-known retail store out there that does ‘Black Friday’ sales, already owns the .COM, and their homepage will usually have a link (like Amazon’s does now during the Christmas season), clearly advertising that fact. But I get the sales pitch.

    Regarding .inc VS .co, .COM has the biggest head-start as far as extensions for corporations go. (And there’s been no widespread indication that there’s going to be any rush to change that.) One should either try to buy the .COM or reconsider their company name if the .COM is taken, rather than reconsidering the extension. With very few (again, ‘novelty’) exceptions, any other extension is going to come off as second rate.

  6. says

    @Grim “One should either try to buy the .COM or reconsider their company name if the .COM is taken, rather than reconsidering the extension. With very few (again, ‘novelty’) exceptions, any other extension is going to come off as second rate.”

    Won’t you allow company’s who genuinely want a fresh
    new identity for their business, to consider ANY other
    extensions Grim?

    If so, I must say that your world is a little bit grim, Grim,
    and you should think of divorcing yourself from your
    own self-interest (as I presume you have .com names
    that you are emotionally ‘tied’ to?) and begin to look at
    things from a wider perspective, a marketing perspective.

    When you can do that the internet looks to be a very
    different place, from a domain point of view, and there
    really are businesses out there that want something
    other than ‘.com’, as for the most part, they don’t want
    to be held to ransom by some dumb-assed domainer
    who keeps repeating the same tired old mantra about
    ‘.com’ dominance.

    I agree, ‘.com’ is king.. So what! Does that really mean
    that no one should ever consider other extensions, or
    indeed that forum conversations (about something
    other than .com) have to immediately revert back to
    talking s%$t about .com?!

    Most domainers are not businessmen anyway, and
    have absolutely no idea about marketing, branding,
    or running a real business.. Yet the whole world has
    to follow their absurdly-biased “advice” about .com
    and what it will do for them?!

    Such conversations/advice look very much like “fear”
    to me…

  7. Grim says wrote:
    > Won’t you allow company’s who genuinely want a fresh
    > new identity for their business, to consider ANY other
    > extensions Grim?

    Companies are free to follow whatever path they desire. But if a company can’t get a mind-numbingly obvious thing like at least TRYING to secure a .COM for their business right, a reasonable person could question the wisdom of other actions that company might take down the road. Different can be good if that difference is positive. But a ‘different’ domain extension is an obstacle, since most people who don’t own domains aren’t very aware of extensions beyond the standard .COM, .ORG, .NET or .GOV. No reason to cut out a portion of your potential customer base right off the bat if you don’t have to.

    > I agree, ‘.com’ is king.. So what!

    And gold is worth more than aluminum. Are you buying up all the aluminum you can, with a standard “So what” response to that as well?

    > Most domainers are not businessmen anyway

    Unfortunately, that’s all too apparent.

  8. says


    Hmm, interesting.. and the “reasonable” person, that you
    refer to, I wonder if they will turn out to be a ‘domainer’
    (with a vested interest in selling .com)…

    Anyway, thanks for the laugh :-)

  9. says

    Two things:

    (a) Mike linked to (which doesn’t exist) instead of — that’s a demonstration of the built-in confusion anything other than .com provides. :)

    (b) The page said “This is a unique, one-time opportunity for the art industry to establish its own space on the Internet.” Art industry? It looks like they’re guilty of the old “cut and paste”, LOL. :) (although, I think they just fixed it, hehehe)

  10. says


    I think the link error was due more to putting up blog posts in the middle of the night (as events warranted) more to confusion on domain names.

    Second point is noted.

    Uniregstry also applied for .art

  11. jose says

    i guess nobody is perfect. .blackfriday will be a flop right from the start.

    there seems to be a lot of money playing around. otherwise people would get more sense with their investments and illusions.

  12. says

    Sorry but .blackfriday is one of those gTLDs that make me wonder…

    Black Friday is just one day of reductions. You don’t need thousands of .blackfriday websites. You just need one website to help you find all the deals on the thousands .com .net .etc websites.

    You can’t build a gTLD on a single day. Sorry but this is one gTLD that is going to fail. Frank might be able to make it profitable for him (keeping all the good domains for himself and promoting them) but it will never get more than 5-10k registrations. or is not bad but that’s all Frank’s domains and will not sell for $10.

  13. says

    Unfortunately, there are so many ‘domainers’ who are desperate
    to make money they will literally grab at anything that even looks
    like it could turn a profit.

    That means that even ill-conceived gTLDs, such as .blackfriday, may
    actually end up making a profit because of the fact there’s just so
    many people chasing domain opportunities; i.e. they’ll reg anything
    that moves.

    I can’t see many of these names getting developed out ‘though as
    they are just too long… Can you imagine being a site visitor and
    being invited to type out e.g. (?).. You
    would have to suggest they take a coffee break in between typing
    the name in!

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