Protector & Gamble just filed a UDRP on the domain name Swash.com which is owned by Marchex, Inc. (MCHX).
The domain Swash.com has an original registration date of 2000.
I found a trademark by P&G on the term Swash one dated in 2007 and one dated 2011 but there are 5 other live trademarks in the USPTO for the term Swash many which pre-date P&G’s including by:
Arion International B.V. Limited Liability Company
Harry Major Machine & Tool Company
CAMP SCANDINAVIA AB CORPORATION SWEDEN
The number of company’s that have a Trademark on the term just in the USPTO proves the generic nature of the term.
The domain goes to a parked page but a very general one.
Looks like a case of over reaching to me and hope Marchex gets a Reverse Domain Name Hijacking finding.