i.TV Teams Up With Nintendo to create Nintendo TVii

i.TV today announced a partnership with Nintendo to create Nintendo TVii, a built-in service on the Wii U console that redefines how consumers find, watch and engage with their favorite video entertainment.

Nintendo TVii will debut when Wii U becomes available in North America on 11/18/2012.

“Nintendo TVii combines show discovery, remote control, and social interaction, all in one experience. There’s nothing like it on the market,” said i.TV CEO, Brad Pelo. “We are thrilled that Nintendo shares our vision for the future of television and is making it a reality with Nintendo TVii on Wii U.”

“Nintendo TVii makes watching TV more simple and fun by combining and displaying video content from a variety of sources, all in one easy-to-use second screen experience,” said Zach Fountain, Nintendo of America’s Director of Network Business. “i.TV’s strong legacy and commitment to reinventing TV make them an ideal partner to help bring Nintendo TVii to life.”

Nintendo announced Nintendo TVii and the partnership with i.TV at an event held today in New York City.

Pricing and Availability

Nintendo TVii for Wii U will be available in the U.S. and Canada as a free, fully-integrated feature with the new console when it goes on sale on 11/18/2012.

About i.TV

Creator of the most downloaded TV guide app in the history of Apple’s App Store, i.TV designs and builds second screen and social TV experiences for brands like AOL, Huffington Post, and Entertainment Weekly.

Every month over 15 million people use i.TV technology to discover, watch and engage with television. For more information, visit i.TV.


  1. says

    “Creator of the most downloaded TV guide app in the history of Apple’s App Store”

    That’s an appstore that first showed up in 2008 – hardly a history. Hyperbole is good but what’s wrong with just “most downloaded Appstore TV guide app”? These press releases are full of themselves.

  2. Louise says

    Nintendo TVii partners with i.TV – interesting from a branding perspective, because they both have iTV in their names . . . but are separate companies.

    It’s multi screen history! Someone needs to get the scoop on Apple, and do it right! Panasonic has a great app to put content on the tv screen wirelessly and even slide the show onto the phone remote, so you can watch it elsewhere, but this is ground-breaking, because you can select a show, then the venue you are going to watch it on – dvr, Amazon Instant Video, HuluPlus, regular television, etc. – and use the gamepad as a remote to start the program – neat! I think this is what Apple was going for, when Jobs said he, “cracked the code on tv” – having regular television be just another app on the remote, along with itunes and the other services. Put tv in its place, that’s what Jobs wanted to do! No surprise, considering Apple doesn’t like to pay taxes, and it rewards its hard-working salesforce with nada. On average, Apple store “techs” sell 450,000/year, but get no bonus, no incentives. Apple runs them ragged, steals their youth, and discards them when they reach their limit.

  3. Louise says

    Great news about Nintendo TV! It IS multi screen history, with the ability to find a program THEN choose which service you’re going to watch it: regular tv, HuluPlus, Amazon Instant Video, dvr, or more, then select the service to display on your tv, then play games or chat about the program on the game console! Plus, it’s FREE! when you buy a $299.00 regular Wii gamepad, or $349.00 deluxe.

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