AllthingsD.com is reporting that HP just bought the domain name hack of Gr.Am for $18,000 for its new business division, named Gram
According to AllthingsD, Gram is the new brand name for the Hewlett-Packard subsidiary formerly known as Palm.”
The publication was actually citing a Namepros post for the price HP paid for the domain.
As we noted a month or so ago domaining 6.0 is all about branding.
Yesterday we saw it when we reported that Ediblearrangements.com acquired the domain name Edible.com and here is another pure branding play.