New gTLD’s All Explained in an 8 Minute Video Which You Will .LOL At

For those still confused by the new gTLD’s and all the possibilities they bring to the domain space, video should explain it all to you.

The new gTLD’s naysayers will have a blast.

For the believers you got to still have a sense of humor.

I have no idea who is responsible for the video but hats off to someone who has a a lot of time on their hands and created a worse case scenario for the new gTLD’s.

On the other hand, as I have mentioned before a wise man once told me out of great confusion comes great opportunity.






  1. Paul says

    I got the video’s message in 30 seconds. Which makes the other 7 minutes and 30 seconds of this video overkill (perhaps that was the point).

    Look, I’m not a fan of thousands of proposed gTLD’s either. However, I believe a few gTLD’s have merit. For example, just like has a useful role/purpose, I believe has a useful role/purpose.

    I would like to see a few extensions, not thousands, which have useful roles/purposes, maintained. for general commerce. Dot. org for non-profits. for government. for adult content. And so on. But even a lot of current extensions seem redundant to me.

    What’s the point of,, and a host of others? They don’t fulfill a specific role/purpose. offers nothing which does not. It’s just another version of the same thing. It offers no specifc content distinction.

    The same could be said for proposed gTLD’s like dot.web, and Again, there is no specific content distinction. for medical professionals? Sure. At least that could serve the role/purpose of being related only to medical content/advice/patients/professionals.

    If I was in charge of granting extensions, I would set some STANDARDS. Does the proposed extension distinguish itself from all others? Does it serve a specific role/purpose? Is that role/purpose broad enough that it demands it’s own extension?

    To use the example above, once you have there’s absolutely no need for,, or any other adult-related extension, because that becomes redundant. You can apply the same logic to several other broad catagories.

    In summary, I’m no fan of the thousands of proposed gTLD’s either. Then again, I’m not a fan of some of the current gTLD’s. But if anyone thinks is the only extension with merit that’s absurd. We need several broad, catagory-specific, gTLD’s to help make sense of/organize the web.

    Last example, country specific extensions. Completely unnecessary. The whole point of the web is to unify the World. That Canada has is as nonsensical as America having Who uses Anyone?! We don’t need these distinctions. It’s a global market place. Web content should be divided into catagories, not countries.

    Just my 2 cents.

  2. M says

    First 30 seconds was funny .. the rest was a little over the top. Didn’t mention .COM even once …. looks like a poorly-disguised .ME advertisement!

  3. JNet says


    Thats’s Priceless !

    But Clearly…….ICANNt’s dubious allowance & enabling of Sooooo Many & Tooooo many TLD’s is really No laughing matter… very irresponsible & ill conceived …. Could really screw up the fluency and overall experience of the Internet… and I’m talk’in bout the “entire net experience” and certainly not sloey the concerns of large domain portfolio holders.

  4. says


    These new domains are good for the average Joe to use because ALL dot com domains are either gone or cost too much to an average Joe.

    Therefore, most new gTLDs operators such as Frank Schilling will be successful, but if you are planning on running a full business, you should do it on a dot com.

    People need to stop comparing dot com and dot whatever…no need to compare…All we need to know is that the new gTLDs operators are going to be successful because there is a huge need for new domains for the newcomers and average Joes…

    So it’s a win win for everybody!!!

  5. Grim says

    MHB wrote:
    “On the other hand, as I have mentioned before a wise man once told me out of great confusion comes great opportunity.”


    I’ve seen you write this before, but I think it would work in only a small number of cases. (And at the moment, I can’t think of any.)

    KISS, or as most people know, KEEP IT SIMPLE, STUPID, has always worked out far better in my experience. People don’t usually like to be confused. That’s why so many of them hate math.

    “Keep everything as simple as possible, but not too simple.” -Albert Einstein

  6. says

    A well made video, that accurately confirms the fact that
    domain names, that you currently refer to as domain “hacks”,
    will become common-place in the next year or so.

    Does that mean that ‘hack’ prices will go down?

    No, quite the opposite!.. Hacks will become mainstream, and
    2+2 character hacks like “” will explode in value, as they
    will be seen to be much better than the gTLD option (that are
    unable to use a 2 character domain ending).

  7. says


    Eight minutes of fun and maybe knowledge…..

    This video truly explains what would happen after all these new TLD are launched.

    IMHO this will lead to more people coming towards .com & maybe to other older proven extensions.

  8. Peter Dengate Thrush says

    Mildly funny at first, but underlying it is the patronizing message – consumers need to be protected from having to make choices, ‘cos they can’t cope with diversity.

    Thank goodness we don’t allow car manufacturers to come up with new names for their products every year, or just think how lost those poor purchasers would be. And lets go back to one domain registrar – we don’t need 900, confusing registrants with multiple competitive offerings.

    Inherently coupled with the protection idea is that there is someone better – wiser, with no self interest or bias- than the regulated market who should make these choices for us.

    I know which selection mechanism I prefer.

  9. Adam says

    Interesting analogy Peter, there’s been between 200-300 car models in the US over the last decade. . . the numbers move around over the last decade but not above 300 or below 200
    Seems like consumers like choice but not an overwhelming amount of choices, when it comes to cars.
    I wonder why car manufacturers don’t let people choose whatever color they want ?

    Here’s an interesting article on choice in potato crisps.

    “As options multiply, there may be a point at which the effort required to obtain enough information to be able to distinguish sensibly between alternatives outweighs the benefit to the consumer of the extra choice. “At this point”, writes Barry Schwartz in “The Paradox of Choice”, “choice no longer liberates, but debilitates.”

    “Confusion, indecision, panic, regret, anxiety: choice seems to come at a price.”

    I’m all for letting the market decide. Good luck Peter.

  10. Peter Dengate Thrush says

    Thanks Adam,
    I don’t know what the quoted Car stats were actually counting as “models”, but I assume that by the time you multiply a “model” by say 10 colors to choose between, leather/not leather seating, plus 3 other options a consumer is actually faced with several tens of thousands of options.

    The Paradox of Choice point has been criticized;
    Here’s an extract from one critique, for those short of time.

    “Over the past ten years, a number of such experiments have been done by academics to evaluate the asserted paradox of choice for product categories ranging from mp3 players to mutual funds, and a paper was published in February (Scheibehenne et al) that conducted a meta-analysis of 50 of them. (h/t Tim Harford) Across all of these experiments, the average effect of increasing choice on consumption or satisfaction was “virtually zero”. Further, this meta-analysis showed a positive average effect of increasing choices for those experiments that, like the jam experiment, tested the effect of choice on consumption quantity rather than some measure of satisfaction as the outcome. That is, when it comes to sales, more choice is better.”

    The whole piece is here:

    And see also:

    And even if the point is correct – that one arrives at a point where the effort to discriminate does not yield better choices, that is not an argument for depriving people of the chance to offer those choices, or be exposed to them. Different consumers will have different thresholds. Consumer choice effort varies according to varying needs – at one point in my life I needed to know all about baby buggies. Later it was airline rewards programmes.

    There is also a simple non-threatening solution for consumers facing overload – they will lapse into buying from one/a few brands they feel comfortable with – as most of us do when choosing soap powder, beer and brands of coffee.

  11. Paul says

    After reading Mike Mann’s arrogant comment on the story, I retract my statement above. With guys like Mike Mann out there (who snap up primarily domains with absolutely no intention of developing them) perhaps we DO need alternatives to Otherwise, these cybersquatters profit at everyone else’s expense. Again, I don’t think we need thousands of gTLD’s, but we certainly need more options vs. paying cybersquatters (aka domain speculators) a king’s ransom.

  12. says

    Wrong, Adam.

    Most businesses enhance the buyer’s life or business in such a way that they have brought value to the buyer. Business that take more than they give don’t stay in business for very long.

  13. Paul says

    @ Irish.Me

    Thank you for that. I meant to write domain specualtor, not cybersquatter. Though I share an equal amount of contempt for domain speculators because they really add value to no one.

  14. says

    @Paul: re “”” they really add value to no one “””

    It’s like saying oil speculators add no value at all.

    Speculation and arbitration is natural, like vermiform appendix, removing it is not a good idea as it will hinder the liquidity and may kill the market.

    Some successful domain name speculators add some value to themselves and their families.

    Registrars and registries benefit as well, as they sell more.

    This in its turn pours bags full of cash into the industry and stimulates its growth and stability. That is also correlated with security etc.

    Well, as for everything else, someone needs to pay for it all and the cost is passed to the end-user. But that’s the prices.

    I cannot imagine the industry being structured differently. Anything else must be utopia.

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