The suit says Marchex has been using a domain name called Aceplay.com, purporting to offer information about the Stratosphere and three other American Casino properties; the two Arizona Charlie’s in Las Vegas and the Aquarius in Laughlin.
According to the article, links on the site produce additional links, including links to competing hotel-casinos.
American Casino claims in its suit that Marchex Sales Inc. has been involved in trademark infringement and ‘’cybersquatting,’’ which involves the registration of a website domain name that is similar to another party’s trademarked-name.
Wednesday’s lawsuit says the site also includes links to online gaming sites and that Marchex is believed to generate “click-through” revenue from the online casinos.
The suit also claims the website at issue infringed on American Casino’s “ace PLAY” loyalty club trademark.
American Casino “owns the exclusive right to use its ace PLAY trademark in connection with gaming services”
On Friday, U.S. District Court Judge Gloria Navarro issued a temporary restraining order requiring a domain name registrar to immediately remove or disable the aceplay.com domain name, place it on “hold and lock” and transfer it to the control of the court.
Marchex will have an opportunity to contest the domain name seizure during a July 3 hearing.