We Beat Back Sony’s Attempt to Register A Trademark On A Domain We Own; Move.me
We just took on one of the biggest company’s in the world and won.
We acquired the domain name Move.me, in a auction by the .me registry on Sedo.com in November 2010.
Sony launched it product fits called Move.me, for its PlayStation 3 in January 2011
Sony filed for a trademark on term Move.me in February 2011.
We hired Erika L. Hengst, Esq, the wife of domain developer Sean Sullivan, to object to the trademark.
Now several months after filing our objection, Sony this week, dropped their application to trademark the term Move.me
If you go to the UPTO today it shows the trademark as abandoned.
Obviously in the time following our objection and Sony’s abandonment Sony reached out to us to chat about acquiring the domain.
Pointing to the sale of Meet.me, we told them we would only consider offers in the six figures for the domain name.
They expressed they might be interested in acquiring the domain but for no where near six figures.
To recap, Sony launches a product without having a TM, then files the TM then upon objection walks away.
We can now either build out the domain, or sell it without the threat of Sony hanging over our heads to take our domain away based on their made up TM.
How did Sony get in this position?
I think Sony, which has other trademarks for two words with a period between them, like “make.believe”, didn’t realize that move.me was an actual domain name, a thing that someone else had the rights in.
They just put two words together gain with a period but this time they matched an existing domain name.
We stood up for our rights.
Our thanks go out to Erika who did an outstanding job.