The question wasn’t whether people understand the term SEO, its significance; its importance in the internet community.
The question was just whether they have heard of it, and the answer of 20% is pretty shocking:
“”In my world, everyone I talk to has heard of search engine optimization (SEO).”
“But I’ve always wondered: do regular people in the U.S. know what SEO is? ”
“With Google’s new Consumer Surveys product, I can actually find out. I asked 1,576 people “Have you heard of ‘search engine optimization’?”
“It turns out only 1 in 5 people (20.4%) in the U.S. have heard of SEO! ”
“The survey also turned up an interesting gender difference: almost 25% of men have heard of SEO, but only about 16% of women have.”
So if only 20% of the US population have heard of SEO, how can we expect them to have heard and understand the value of domain names by in large?