According to an article in the New York Times, the city of New York is on the verge of making a deal with a “Virgina based company” that would apply for and operate the gTLD .NYC.
According to the story the city would be guaranteed a to received $3.6 Million over the first 5 years.
“The Virgina based company would pay all costs of the application and the operation of the registry.”
The .NYC registry for the city of New York would be in my opinion a very popular extension and should depending on price, marketing and other factors be highly profitable maybe one of the most profitable of all the new gTLD’s.
While the story does not mention the company, its worth mentioning that Verisign is headquartered in Virgina and for that matter so is Neustar.