WSJ: Google Looking To Buy Yahoo
According to a story just out in the Wall Street Journal, Google has met with at least private equity firms about potentially helping them finance a deal to buy Yahoo.
Of course this would deal would get a good look over by the Feds.
However, as Scott Cleland the author of the book “Dark Side of Google” stated at the TRAFFIC conference this past week, the Feds ultimately allowed Google’s purchase of Doubleclick and Admob.
Mr. Cleland said about those acquisitions by Google:
“Both administrations, the Bush and the Obama administration completely blew it by approving the sale of DoubleClick and Admob”
“its game over”
“The government created a monopoly through there own ineptitude”
So although we all might at first blush say the Government will never allow that deal to go through, you never know and a Google spends a ton on Capital Hill lobbying every year
What it would mean to the domain industry?
It would have huge implications not just on PPC but of course on Search as well.
Yahoo is in the second year of a 10-year search partnership with Microsoft Corp. on Bing.com
Microsoft has also reportedly been in talks with private equity firms to purchase of Yahoo as well as the China Internet giant Alibaba.