Circle ID: A New Quality gTLD Can Compete with .COM
Read an interesting take on the new gTLD’s in an article entitled A New Quality gTLD Can Compete With .Com on CircleID.com
“If you choose a new generic top-level domain (gTLD), will it be able to compete with .com?
A recent academic paper indicates that the answer is yes if your new is of outstanding quality.
“”How Quality Drives the Rise and Fall of High-Tech Products” by professors Tellus, Yin, and Niraj in the Sloan Management Review provides evidence that new products can beat out established rivals, even those with a first-mover advantage, if the new products are especially good.”
“The professors point out that Word beat WordPerfect and that the iPod beat Sony’s MP3 player. Their explanation: Consumers hesitating between an established product and a newcomer will look for relevant information, most notably product reviews and/or signs that other consumers are buying the newcomer. Exceptional quality is a tested way of generating such information.”
“The new analysis supports my view, explained here, on the importance of quality in competing with .com. ”
“As I argued, a would-be rival to .com should target businesses that are passionate about being content-quality leaders. And it should make sure that its high quality generates the information that can sway hesitating consumers. The new registry needs to generate positive word of mouth, i.e., actively market the gTLD instead of the traditional thinking of “If we build it, customers will come.”
Personally while I think some new gTLD extensions will become popular and quite profitable I’m already on record saying that none of them will compete with .Com in terms of numbers of registrations.
But still its an interesting take.
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@LS –
We are agreeing with each other coming from two different approaches.
There is no AVIS when it comes to TLDs and some feel iPhones, iWhatevers and APPS will replace URLs – and once the APP is on your phone I would somewhat agree in a very distorted utopian way. But the key is how do you get the APP on someone’s phone in the first place amungst a sea of millions and millions of other APPS. – Answer : Self-Promoting, Self-Advertising, Self-Marketing URL – i.e. a generic, common use, intuitive term in the .com Internet Space that looks good on a billboard, print media and TV.
Absolutely.
There’s no question that domains themselves aren’t going anywhere.
The question is, will app developers (or anyone else) marketing themselves to the ‘next generation’ of internet consumers feel as bound by .com as current marketers are, today? Particularly considering the range of alternatives that may be in the pipe?
Personally speaking, I’m in that weird generational netherworld between Gen X and Gen Y. I can relate to both, but don’t identify entirely with one or the other. It’s been said that the path to success is to understand the herd intimately, but operate as an entirely separate entity from them, so maybe I have an advantage here, but there’s no doubt that the difference between X and Y- in terms of how they digest eMarketing- couldn’t be any more stark. It’s two different universes.
And guess who the first declared applicant for the .APP TLD is?
That’s right, app developers.
http://dotappapp.com/
From the dotappapp.com site:
“Our aim is to keep the .app gTLD open and accessible such that it becomes an entity that properly support the app software development community”
I think they just might embrace it . . .
I love app and I already have PooPapp.com in the making and others like
malwareapp.com and trojanapp.com