KeyNote From .Nxt Meeting: Juan Calle “.Com Is Really A Typo Of .Co”
As the 1st .Nxt show in came to a close in San Francisco today, Juan Calle the CEO of the .Co registry took the stage and spoke on the future of domain names and the opportunity that new gTLD’s will bring.
Mr. Calle stated that the size of the opportunity is huge.”
“Relative to the growth of the Internet the registration of domain names is quite low”
“Presently the ratio of domain name registrations to Internet Users is 11%”
Actually I never though of it in that manner until Mr. Calle mentioned it, but currently there are an estimated 2.3 Billion Internet users.
According to the last Verisign report there are just over 200 million domains registered or just a little over 11% as Mr. Calle identified correctly.
By 2020 there is expected to be 5 Billion Internet Users so if that ratio stays the same there will be 550 Million domains registered by 2020.
Juan went onto say:
“However we believe the ratio will increase as more businesses migrate to the internet and as people and business understand the importance of having more than one domain associated with this business or site.
“Therefore we believe the ratio of domain name registrations to Internet users will be closer to 15% by 2020″
“That would mean by 2020 there would be approximately 800 million domain registrations where there are only 200 million registrations now.”
“This is why the opportunity is huge”
To launch a successful TLD Mr. Calle stated his three prong strategy for success.
1. Awareness
2. Growth
3. Use
” The more use, the more awareness.”
“The more awareness, the more growth, but all must work together at the same time.”
Mr. Calle then pointed out that the term Co has been used since for hundreds of years, well before all of us we’re born and certainly hundreds of years before the Internet as a short way of saying company.
The East India Company used “co”, as far back as the sixteen hundred’s.
Other company’s over the year have used .Co in their name such as Tiffany & .Co.
“Really when you think of it .com is actually a typo of .Co” said Mr. Calle.
One other interesting fact coming out of Mr. Calle presentation was that:
“90% of our registrant base are people who have 1-2 domain names.”
As for ICANN plan to allow an unlimited number of new gTLD extensions Mr. Calle said:
“There will some spectacular failures but some spectacular successes as well”
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M is for Morons! Co is the first half of Cool, use it and you will rule!
Hmmm … These posts are fairly reminiscent of those about .mobi and all the others that have faded away. How much did flowers.mobi sell for at last auction?
If anybody out there feels the need too liquid date their worthless generic .com’s cheap to make they don’t lose all their money … Lemme know:)
It is comical how these .com holdouts like to denigrate .CO by bringing up .mobi, and all the sewer systems in the world.
Get through your heads, it goes like this:
.CO for company or corporation
.COM for commercial
.NET
.ORG
.MOBI
.
.
.
Just type:
site:.co 211,000,000 records
site:.mobi 194,000,000 records
.CO has already passed .mobi in less than half a year.
@ Robert
Here are some rankings for you.
site:.com – 25,270,000,000
site:.org – 6,860,000,00
site:.net – 3,930,000,000
site:.us – 1,100,000,000
site:.info – 644,000,000
site:.biz – 310,000,000
site:.cc – 223,000,000
site:.co – 211,000,000
Brad
Sorry Mr. Cline, but that is a misleading statistic, since such a search also pulls in the second level extensions .com.co, .gov.co, and .edu.co. These have been around since the early 90s.
My point exactly
.CO
has surpassed
several extensions
in matter of months
there is no such extension as .co
.com has an m at the end of it
but nice try robert
u tried to fool us
want to dream up another extension?
@Robert … you’re welcome to whatever opinion you desire. Put your money whereever
you desire. I’ll stick with my .com’s for now. Again .. I don’t have anything against .co’s …
I even own a few.
But I will stick with what 15 years of hands on experience with domains as well as
Advertising/marketing has taught me … never develop anything you intend to be
a “true brand” on anything besides a .com unless you own that .com as well as
whatever you’ve chosen as the main .whatever.
You can’t protect your brand, your traffic or your over all business with any where
near the control as if you hold the most visible and common .com.
You think Overstock or any of the other companies throwing barrels of cash at
their .co advertising will be getting rid of their .com’s anytime soon?
Again … jmho
.mobi Parte Deux (in steroids)
Name of the game: make as much money as you can and then Run Forrest Run…
Even Colombians have shunned :
last week cupones.co 900 USD sold at Sedo.(a quintessential spanish domains)
Zero enduser interest
the o.co is an aberration reminiscent of the New Coke fiasco.(I wonder what people are typing in?)
Nothing wrong for speculators to make as much moolah as possible from unsuspected buyers, as long as the public doesn’t get lied , integrity means a lot in this business.
the exodus will start soon…dropping like hot potatoes.
can’t teach old dog new tricks. 15 yr habit is bad to break for sure.
but the new generation of mobile teenage kids are coming up real fast, and .CO is what is COOL to them and most people.
I used to search dropped .com s before last year. guess what?
not anymore.
bon voyage old timers.
If .co is so popular with teenagers, why doesn’t Facebook.co resolve to anything?
LOL
“I used to search dropped .com s before last year. guess what?”
@ Robert
It will be your .co’s in the drops before long
How many .co’s do you own right now?
@Robert …
Well buy up those .co’s while you can … if all those teenagers get their hands
on them first you’ll never get the opportunity to make your fortune.co
LLL.CO
Threee letter domains are iconic, usually operated by large well known companies. I have begun compiling the largest LLL.CO database. Here is a list of just a few that are already up and running.
http://hnw.co/
http://www.cos.co/
http://www.tsi.co/
http://www.ecf.co/
http://www.csd.co/
http://nwb.co/
http://www.llc.co/
http://www.rov.co
http://www.lyh.co/
http://qiq.co/
http://ww.ogl.co/
http://surfing.cbd.co/?tag=llc
http://pwl.co/
http://bmt.co/
http://iws.co/
http://www.wdc.co/
http://www.roe.co/
http://www.tga.co/
http://www.pbf.co/
http://www.sra.co/
http://www.stb.co/
http://ipe.co/
http://0rz.co/
http://www.jak.co/
http://www.l10.co/
http://www.tde.co/
http://jdr.co/
http://www.ceu.co/
http://www.ivp.co/
http://hau.co/
http://www.s60.co/
http://www.xyg.co/
http://www.1ct.co/
http://apa.co/index.htm
http://www.hia.co
http://www.bnr.co/
@R. Cline
BMR.CO is a very large established hardware chain with 180 stores in Eastern Canada.
Just read a well-researched report that estimates the value of the average .Co domain will be on par with .com by the year 2018. That’s all I’m gonna’ say, and I’m not sharing the report with you all yet until I gobble up a few more juicy .co’s.
@hammer
Comments like those give credibility only to the .co nay Sayers.
If you have information, then share it, otherwise just shut up and enjoy the ride.
My opinion
Cheers